Marketing Mix Principles Quiz
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Questions and Answers

What are the 4Ps of marketing also known as?

  • Marketing Mix (correct)
  • Product Principles
  • Price Positioning
  • Promotional Strategies

    • Which tool is used to create awareness and persuade the target market to buy the product?

  • Advertising (correct)
  • Product Differentiation
  • Pricing Strategy
  • Public Relations

    • What did E. Jerome McCarthy develop in the 1960s?

  • Product Differentiation
  • Supply Chain Management
  • Marketing Mix (correct)
  • 7Ps of Marketing

    • Which factor should be considered when setting prices and new product pricing?

    <p>General Pricing Approaches</p> Signup and view all the answers

    What is used to identify and describe the factors to consider when setting prices?

    <p>7Ps of Marketing</p> Signup and view all the answers

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