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Marketing Mix: Point of Difference
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Marketing Mix: Point of Difference

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Questions and Answers

What is a crucial factor in determining the point of difference?

  • Being deliverable by the company
  • Being desirable to consumers (correct)
  • Being differentiating from competitors
  • Being desirable to suppliers

    • Which of the following is not a criterion for a point of difference?

  • Being desirable to consumers
  • Being similar to competitors
  • Being deliverable by the company
  • Being meaningful to suppliers (correct)

    • What should a company ensure when creating a point of difference?

  • That it is similar to competitors
  • That it is deliverable by the company (correct)
  • That it is desirable to suppliers
  • That it is differentiating from competitors

    • Why is it crucial for a company to create a point of difference?

    <p>To differentiate from competitors</p> Signup and view all the answers

    What is the ultimate goal of creating a point of difference?

    <p>To attract the target consumer</p> Signup and view all the answers

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