Marketing Mix: Point of Difference
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Questions and Answers

What is a crucial factor in determining the point of difference?

  • Being deliverable by the company
  • Being desirable to consumers (correct)
  • Being differentiating from competitors
  • Being desirable to suppliers

Which of the following is not a criterion for a point of difference?

  • Being desirable to consumers
  • Being similar to competitors
  • Being deliverable by the company
  • Being meaningful to suppliers (correct)

What should a company ensure when creating a point of difference?

  • That it is similar to competitors
  • That it is deliverable by the company (correct)
  • That it is desirable to suppliers
  • That it is differentiating from competitors

Why is it crucial for a company to create a point of difference?

<p>To differentiate from competitors (D)</p> Signup and view all the answers

What is the ultimate goal of creating a point of difference?

<p>To attract the target consumer (C)</p> Signup and view all the answers

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