Podcast
Questions and Answers
During the manufacturing era between 1850 and 1945, companies in the United States primarily followed which marketing orientation?
During the manufacturing era between 1850 and 1945, companies in the United States primarily followed which marketing orientation?
- Marketing orientation
- Production orientation (correct)
- Customer orientation
- Sales orientation
What was the primary goal of marketing during the sales orientation period?
What was the primary goal of marketing during the sales orientation period?
- To satisfy customer demands
- To understand customer needs
- To build better products
- To maximize profit at any cost (correct)
Which marketing orientation involves trying to provide the product or service at a profit while focusing on understanding exactly what customers want?
Which marketing orientation involves trying to provide the product or service at a profit while focusing on understanding exactly what customers want?
- Modern orientation
- Production orientation
- Marketing orientation (correct)
- Sales orientation
What characterized the sales orientation in terms of sales goals and focus?
What characterized the sales orientation in terms of sales goals and focus?
What are the 4 P's of marketing?
What are the 4 P's of marketing?
Why is it a misconception to think that marketing makes people buy what they don't need?
Why is it a misconception to think that marketing makes people buy what they don't need?
What does the statement 'marketing is part art and part science' imply?
What does the statement 'marketing is part art and part science' imply?
What is a common misconception about marketing according to the given text?
What is a common misconception about marketing according to the given text?
What is the role of marketing research according to the given text?
What is the role of marketing research according to the given text?
Why is it challenging for marketers to understand customer perceptions, according to the text?
Why is it challenging for marketers to understand customer perceptions, according to the text?
What are value propositions, as mentioned in the text?
What are value propositions, as mentioned in the text?
What is the approach of good marketers towards marketing activities?
What is the approach of good marketers towards marketing activities?
