10 Questions
What are the 3Cs of marketing?
Customers, Competition, Company
What is marketing NOT?
Selling
What is the key result area associated with gaining market share?
Profit
What is the primary objective of the 3Cs of marketing?
To satisfy the needs, wants, and expectations of target customers
What does sales represent in the context of marketing?
Result of satisfying needs and wants
What is one of the functions of marketing?
Customer service
What does gaining market share indicate in marketing?
Outperforming the competition
What is NOT a part of the 3Cs of marketing?
Costs
What is the primary source of profit in marketing?
Having an excess of sales over cost and expenses
What is the result of satisfying needs and wants in marketing?
Sales
Test your knowledge of marketing principles with this quiz that explores common misconceptions about the subject. Learn what marketing is not, including the difference between marketing and selling, and the various functions of marketing such as advertising and market research.
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