Marketing Misconceptions Quiz
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Questions and Answers

What are the 3Cs of marketing?

  • Communication, Collaboration, Competition
  • Consumers, Company, Costs
  • Customers, Competition, Company (correct)
  • Customer satisfaction, Cost-effective, Company growth

What is marketing NOT?

  • Advertising
  • Selling (correct)
  • Product planning
  • Customer service

What is the key result area associated with gaining market share?

  • Cost reduction
  • Customer satisfaction
  • Profit (correct)
  • Sales

What is the primary objective of the 3Cs of marketing?

<p>To satisfy the needs, wants, and expectations of target customers (A)</p> Signup and view all the answers

What does sales represent in the context of marketing?

<p>Result of satisfying needs and wants (A)</p> Signup and view all the answers

What is one of the functions of marketing?

<p>Customer service (D)</p> Signup and view all the answers

What does gaining market share indicate in marketing?

<p>Outperforming the competition (D)</p> Signup and view all the answers

What is NOT a part of the 3Cs of marketing?

<p>Costs (D)</p> Signup and view all the answers

What is the primary source of profit in marketing?

<p>Having an excess of sales over cost and expenses (A)</p> Signup and view all the answers

What is the result of satisfying needs and wants in marketing?

<p>Sales (B)</p> Signup and view all the answers

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