Podcast
Questions and Answers
To create a strong marketing organization, marketers must think like executives in other departments, and executives in other departments must think more like ______.
To create a strong marketing organization, marketers must think like executives in other departments, and executives in other departments must think more like ______.
marketers
The five competing concepts for organizations include the production concept, the product concept, the selling concept, the marketing concept, and the ______ marketing concept.
The five competing concepts for organizations include the production concept, the product concept, the selling concept, the marketing concept, and the ______ marketing concept.
holistic
Companies seek the right balance of tried-and-true methods with ______ new approaches to achieve marketing excellence.
Companies seek the right balance of tried-and-true methods with ______ new approaches to achieve marketing excellence.
breakthrough
The first three concepts are ______ use today.
The first three concepts are ______ use today.
In particular, technology, globalization, and social responsibility have created new opportunities and challenges and significantly changed ______ management.
In particular, technology, globalization, and social responsibility have created new opportunities and challenges and significantly changed ______ management.
To create a strong marketing organization, marketers must think like ______ in other departments, and executives in other departments must think more like marketers.
To create a strong marketing organization, marketers must think like ______ in other departments, and executives in other departments must think more like marketers.
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