Marketing Mastery

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Questions and Answers

To create a strong marketing organization, marketers must think like executives in other departments, and executives in other departments must think more like ______.

marketers

The five competing concepts for organizations include the production concept, the product concept, the selling concept, the marketing concept, and the ______ marketing concept.

holistic

Companies seek the right balance of tried-and-true methods with ______ new approaches to achieve marketing excellence.

breakthrough

The first three concepts are ______ use today.

<p>of limited</p> Signup and view all the answers

In particular, technology, globalization, and social responsibility have created new opportunities and challenges and significantly changed ______ management.

<p>marketing</p> Signup and view all the answers

To create a strong marketing organization, marketers must think like ______ in other departments, and executives in other departments must think more like marketers.

<p>executives</p> Signup and view all the answers

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