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Questions and Answers
Which of the following best describes marketing?
Which of the following best describes marketing?
- The process of managing a business and commerce
- The process of advertising on behalf of an entire industry
- The process of identifying customers and creating goods and services (correct)
- The process of selling goods and services directly to consumers
Who typically conducts marketing?
Who typically conducts marketing?
- Retailers and manufacturers (correct)
- Dedicated marketing firms and advertising agencies
- Trade associations and government agencies
- Tourism destinations
What are the two main types of marketing?
What are the two main types of marketing?
- Trade association marketing and government agency marketing
- Retail marketing and manufacturer marketing
- Dedicated marketing and advertising marketing
- B2B marketing and B2C marketing (correct)
What are market orientations?
What are market orientations?
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What does the marketing mix outline?
What does the marketing mix outline?
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