Marketing Management Quiz for Business Studies Class 1
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Questions and Answers

What is the main emphasis of the Marketing Management chapter in Business Studies class 12?

  • Corporate governance and ethics
  • Cost-benefit analysis in production
  • Understanding consumer behavior and market segmentation (correct)
  • Economic policy formulation

    • What is the primary focus of Chapter Marketing Management in Business Studies class 12?

  • Marketing strategies and concepts (correct)
  • Human resource management
  • Supply chain management
  • Financial analysis and reporting

    • Which of the following is a key aspect covered in the Marketing Management chapter?

  • Pareto analysis
  • Product life cycle and branding (correct)
  • Just-in-time inventory system
  • Balanced scorecard approach

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