Marketing Management Midterm Reviewer
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Questions and Answers

What does SWOT stand for in the context of strategic analysis?

  • Sales, Worth, Objectives, Targets
  • Success, Wisdom, Operations, Tactics
  • Strengths, Weaknesses, Opportunities, Threats (correct)
  • Strategies, Wealth, Organization, Tools

    • Which organization introduced the SWOT analysis in 1960?

  • Harvard Business School
  • Boston Consulting Group
  • Wharton Business School
  • Stanford Research Institute (correct)

    • What is one of the factors considered in PESTLE analysis related to digital trends and innovations?

  • Technological Factors (correct)
  • Political Factors
  • Social Factors
  • Economic Factors

    • Which acronym represents Specific, Measurable, Attainable, Relevant, Time-bound in strategic goal setting?

    <p>SMART</p> Signup and view all the answers

    What does BCG stand for in strategic planning models?

    <p>Boston Consulting Group</p> Signup and view all the answers

    In the BCG Matrix, what do 'STARS' represent?

    <p>High market share, high market growth rate</p> Signup and view all the answers

    'CASH-COWS' in the BCG Matrix refer to products with:

    <p>High market share, high market growth rate</p> Signup and view all the answers

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