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Questions and Answers
Who is the Editorial Director of the Marketing Management 14 textbook?
Who is the Editorial Director of the Marketing Management 14 textbook?
- Elisa Adams
- Melissa Sabella
- Eric Svendsen
- Sally Yagan (correct)
Which university is Philip Kotler affiliated with?
Which university is Philip Kotler affiliated with?
- Prentice Hall
- Dartmouth College
- Pearson Education, Inc.
- Northwestern University (correct)
Where is the headquarters of Pearson Education, Inc. located?
Where is the headquarters of Pearson Education, Inc. located?
- New York
- San Francisco
- Boston
- Upper Saddle River (correct)
Who is credited as the Lead Media Project Manager for the Marketing Management 14 textbook?
Who is credited as the Lead Media Project Manager for the Marketing Management 14 textbook?
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Which company handled the composition of the Marketing Management 14 textbook?
Which company handled the composition of the Marketing Management 14 textbook?
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Study Notes
Marketing Management 14 Textbook
- The Editorial Director of the Marketing Management 14 textbook is not specified.
Philip Kotler
- Philip Kotler is affiliated with Northwestern University.
Pearson Education, Inc.
- The headquarters of Pearson Education, Inc. is located in Upper Saddle River, New Jersey.
Marketing Management 14 Textbook Credits
- The Lead Media Project Manager for the Marketing Management 14 textbook is not specified.
Textbook Composition
- The composition of the Marketing Management 14 textbook was handled by Pearson Education, Inc.
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Description
Test your knowledge of marketing management with this quiz based on the book 'Marketing Management 14' by Philip Kotler and Kevin Lane Keller. Explore concepts taught at Northwestern University and Dartmouth College.
