10 Questions
Marketing is about identifying and meeting ______ and social needs
human
Marketing is the ______ and science of choosing target markets
art
Facebook, Google, Netflix, and Amazon have completely overtaken ______
myspace, yahoo, blockbuster, and barnes noble
The new marketing realities are defined by ______
forces
______ marketing philosophy includes a holistic approach
A
According to Michael Porter's value chain model, how many strategically relevant activities are identified?
Five primary and four support activities
What is the purpose of strategic planning in an organization?
To identify ways to design, produce, market, deliver, and support a product
How does marketing affect customer value?
By providing the value
What does a marketing plan include?
The design, production, marketing, delivery, and support of a product
According to Michael Porter, what is a firm's success dependent on?
The synthesis of activities performed in a business
Test your knowledge on the key concepts of marketing and the new realities shaping the field. Explore the importance and scope of marketing, core marketing concepts, and the forces driving change. Discover how these changes have empowered consumers and companies, and delve into the concept of holistic marketing.
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