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Marketing in the Modern Age

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Questions and Answers

Marketing is about identifying and meeting ______ and social needs

human

Marketing is the ______ and science of choosing target markets

art

Facebook, Google, Netflix, and Amazon have completely overtaken ______

myspace, yahoo, blockbuster, and barnes noble

The new marketing realities are defined by ______

forces Signup and view all the answers

______ marketing philosophy includes a holistic approach

A Signup and view all the answers

According to Michael Porter's value chain model, how many strategically relevant activities are identified?

Five primary and four support activities Signup and view all the answers

What is the purpose of strategic planning in an organization?

To identify ways to design, produce, market, deliver, and support a product Signup and view all the answers

How does marketing affect customer value?

By providing the value Signup and view all the answers

What does a marketing plan include?

The design, production, marketing, delivery, and support of a product Signup and view all the answers

According to Michael Porter, what is a firm's success dependent on?

The synthesis of activities performed in a business Signup and view all the answers