Marketing Fundamentals: 4 Ps and Market Research
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Questions and Answers

What is the primary purpose of market research in a cleaning company?

  • To develop a new product line
  • To identify the target audience and their needs (correct)
  • To analyze the company's financial performance
  • To understand the competitor's pricing strategy

    • Which of the following is an example of a primary market research method?

  • Analyzing industry reports and journals
  • Reviewing competitors' websites
  • Conducting a survey on social media
  • Conducting a focus group with customers (correct)

    • What is the main difference between open-ended and close-ended questions in a survey?

  • The level of complexity
  • The length of the question
  • The type of response required (correct)
  • The tone of the question

    • Which of the 4 Ps (Product, Price, Place, and Promotion) is most closely related to market research?

    <p>Price</p> Signup and view all the answers

    What is the primary advantage of using secondary market research in a cleaning company?

    <p>It is faster and more cost-effective than primary research</p> Signup and view all the answers

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