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Marketing Fundamentals: 4 Ps and Market Research

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Questions and Answers

What is the primary purpose of market research in a cleaning company?

To develop a new product line

To identify the target audience and their needs (correct)

To analyze the company's financial performance

To understand the competitor's pricing strategy

Which of the following is an example of a primary market research method?

Analyzing industry reports and journals

Reviewing competitors' websites

Conducting a survey on social media

Conducting a focus group with customers (correct)

What is the main difference between open-ended and close-ended questions in a survey?

The level of complexity

The length of the question

The type of response required (correct)

The tone of the question

Which of the 4 Ps (Product, Price, Place, and Promotion) is most closely related to market research?

<p>Price</p> Signup and view all the answers

What is the primary advantage of using secondary market research in a cleaning company?

<p>It is faster and more cost-effective than primary research</p> Signup and view all the answers

Marketing Fundamentals: 4 Ps and Market Research

Choose a study mode

Podcast

Questions and Answers

What is the primary purpose of market research in a cleaning company?

Which of the following is an example of a primary market research method?

What is the main difference between open-ended and close-ended questions in a survey?

Which of the 4 Ps (Product, Price, Place, and Promotion) is most closely related to market research?

What is the primary advantage of using secondary market research in a cleaning company?

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