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What is the primary purpose of market research in a cleaning company?
What is the primary purpose of market research in a cleaning company?
- To develop a new product line
- To identify the target audience and their needs (correct)
- To analyze the company's financial performance
- To understand the competitor's pricing strategy
Which of the following is an example of a primary market research method?
Which of the following is an example of a primary market research method?
- Analyzing industry reports and journals
- Reviewing competitors' websites
- Conducting a survey on social media
- Conducting a focus group with customers (correct)
What is the main difference between open-ended and close-ended questions in a survey?
What is the main difference between open-ended and close-ended questions in a survey?
- The level of complexity
- The length of the question
- The type of response required (correct)
- The tone of the question
Which of the 4 Ps (Product, Price, Place, and Promotion) is most closely related to market research?
Which of the 4 Ps (Product, Price, Place, and Promotion) is most closely related to market research?
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What is the primary advantage of using secondary market research in a cleaning company?
What is the primary advantage of using secondary market research in a cleaning company?
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