10 Questions
The original marketing concept of the four Ps has remained unchanged since the 1960s.
False
The product is not considered a central element in the marketing mix.
False
The seven Ps of marketing include product, price, promotion, place, people, process, and physical evidence.
True
The pricing strategy should not consider what customers are willing to pay.
False
Digital marketing mix can include showcasing products through SEO and influencer marketing.
True
Membership discounting programs are not part of the marketing mix.
False
The seven Ps of marketing do not cover aspects like people and process.
False
Viral video campaigns are not relevant to showcasing products in the digital marketing mix.
False
Manufacturing costs do not need to be considered when pricing a product.
False
The 7Ps of marketing have no relevance in today's marketing strategies.
False
Discover the evolution of marketing strategies from the original four Ps to the modern seven Ps. Test your knowledge on product, price, promotion, place, people, process, and physical evidence in marketing.
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