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Questions and Answers
The original marketing concept of the four Ps has remained unchanged since the 1960s.
False
The product is not considered a central element in the marketing mix.
False
The seven Ps of marketing include product, price, promotion, place, people, process, and physical evidence.
True
The pricing strategy should not consider what customers are willing to pay.
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Digital marketing mix can include showcasing products through SEO and influencer marketing.
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Membership discounting programs are not part of the marketing mix.
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The seven Ps of marketing do not cover aspects like people and process.
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Viral video campaigns are not relevant to showcasing products in the digital marketing mix.
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Manufacturing costs do not need to be considered when pricing a product.
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The 7Ps of marketing have no relevance in today's marketing strategies.
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