Marketing: Evolution from 4Ps to 7Ps
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Questions and Answers

The original marketing concept of the four Ps has remained unchanged since the 1960s.

False

The product is not considered a central element in the marketing mix.

False

The seven Ps of marketing include product, price, promotion, place, people, process, and physical evidence.

True

The pricing strategy should not consider what customers are willing to pay.

<p>False</p> Signup and view all the answers

Digital marketing mix can include showcasing products through SEO and influencer marketing.

<p>True</p> Signup and view all the answers

Membership discounting programs are not part of the marketing mix.

<p>False</p> Signup and view all the answers

The seven Ps of marketing do not cover aspects like people and process.

<p>False</p> Signup and view all the answers

Viral video campaigns are not relevant to showcasing products in the digital marketing mix.

<p>False</p> Signup and view all the answers

Manufacturing costs do not need to be considered when pricing a product.

<p>False</p> Signup and view all the answers

The 7Ps of marketing have no relevance in today's marketing strategies.

<p>False</p> Signup and view all the answers

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