Podcast
Questions and Answers
How does Customer Relationship Management (CRM) contribute to firms' strategies?
How does Customer Relationship Management (CRM) contribute to firms' strategies?
What characterizes successful businesses in today's market?
What characterizes successful businesses in today's market?
What does the marketing evolution prioritize as businesses transform their mindsets?
What does the marketing evolution prioritize as businesses transform their mindsets?
How can marketers create demand for a product or service?
How can marketers create demand for a product or service?
What is the significance of value co-creation in marketing?
What is the significance of value co-creation in marketing?
What is the purpose of 'Ethical and Societal Dilemma: Engaging in Conscious Marketing'?
What is the purpose of 'Ethical and Societal Dilemma: Engaging in Conscious Marketing'?
What is a key activity involved in 'Gathering and Analyzing Information' for firms?
What is a key activity involved in 'Gathering and Analyzing Information' for firms?
How do firms create value through 'Embracing Technology and Social Media'?
How do firms create value through 'Embracing Technology and Social Media'?
What is the primary aim of applying the four Ps of the marketing mix?
What is the primary aim of applying the four Ps of the marketing mix?
In the context of marketing, what does 'exchange' refer to?
In the context of marketing, what does 'exchange' refer to?
What role does marketing play in transforming wants into perceived needs?
What role does marketing play in transforming wants into perceived needs?
How can marketers stimulate interest and desire among consumers for a product or service?
How can marketers stimulate interest and desire among consumers for a product or service?
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