Podcast
Questions and Answers
How does Customer Relationship Management (CRM) contribute to firms' strategies?
How does Customer Relationship Management (CRM) contribute to firms' strategies?
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What characterizes successful businesses in today's market?
What characterizes successful businesses in today's market?
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What does the marketing evolution prioritize as businesses transform their mindsets?
What does the marketing evolution prioritize as businesses transform their mindsets?
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How can marketers create demand for a product or service?
How can marketers create demand for a product or service?
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What is the significance of value co-creation in marketing?
What is the significance of value co-creation in marketing?
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What is the purpose of 'Ethical and Societal Dilemma: Engaging in Conscious Marketing'?
What is the purpose of 'Ethical and Societal Dilemma: Engaging in Conscious Marketing'?
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What is a key activity involved in 'Gathering and Analyzing Information' for firms?
What is a key activity involved in 'Gathering and Analyzing Information' for firms?
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How do firms create value through 'Embracing Technology and Social Media'?
How do firms create value through 'Embracing Technology and Social Media'?
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What is the primary aim of applying the four Ps of the marketing mix?
What is the primary aim of applying the four Ps of the marketing mix?
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In the context of marketing, what does 'exchange' refer to?
In the context of marketing, what does 'exchange' refer to?
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What role does marketing play in transforming wants into perceived needs?
What role does marketing play in transforming wants into perceived needs?
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How can marketers stimulate interest and desire among consumers for a product or service?
How can marketers stimulate interest and desire among consumers for a product or service?
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