Marketing Ethics and Strategies Quiz
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Questions and Answers

What is a major ethical issue faced by social media marketers?

  • Price fixing
  • Consumer privacy protection (correct)
  • Product distribution
  • Advertising promotions

    • How does a product's packaging influence purchase decisions?

  • It significantly enhances the value (correct)
  • It can lead to misleading perceptions
  • It solely depends on advertising
  • It has a minimal impact

    • Which term describes a manufacturer's brand limited to one or two retail outlets?

  • Private label
  • Niche brand
  • Captive brand (correct)
  • Exclusivity brand

    • What often ties together the compensation system for sales representatives?

    <p>Sales quotas</p> Signup and view all the answers

    Which group is not typically considered part of the legal environment in marketing?

    <p>Internal corporate teams</p> Signup and view all the answers

    What defines interactive marketing?

    <p>Customer-directed communication</p> Signup and view all the answers

    What is an inherent risk of practices such as price fixing and bid rigging?

    <p>They are deemed illegal</p> Signup and view all the answers

    Which statement regarding tactical plans is accurate?

    <p>They address short-term, focused activities.</p> Signup and view all the answers

    What process can oil companies begin by providing tips on car maintenance, carpooling, and idling in traffic?

    <p>Demarketing</p> Signup and view all the answers

    Which of the following defines an organization’s mission?

    <p>Essential purpose that differentiates one company from others</p> Signup and view all the answers

    In a SWOT analysis, what is the classification of WestJet Airlines having one of the lowest levels of operating expenses in the airline industry?

    <p>Strength</p> Signup and view all the answers

    What is the highest level of corporate social responsibility?

    <p>Philanthropic</p> Signup and view all the answers

    Which part of a social media marketing plan examines and evaluates the competitors’ presences in social media?

    <p>Competitive analysis</p> Signup and view all the answers

    What term refers to a trade restriction that limits the number of units of products in certain categories that can cross a country’s boundary for resale?

    <p>Import quota</p> Signup and view all the answers

    What do we call the revenues and intangible benefits accrued to the firm, minus the investment to attract and keep a customer?

    <p>Lifetime value of the customer</p> Signup and view all the answers

    What is the organizational function that creates, communicates, and delivers value to customers?

    <p>Marketing</p> Signup and view all the answers

    What type of marketing did Sally encounter when new customers acted upon friends' opinions?

    <p>Buzz marketing</p> Signup and view all the answers

    What is the primary purpose of strategic planning for decision makers in a firm?

    <p>Long-term direction</p> Signup and view all the answers

    Which option is NOT considered a category killer?

    <p>Walmart department stores</p> Signup and view all the answers

    What drives consumers to rely on social media communities for buying decisions?

    <p>To conduct research and share information</p> Signup and view all the answers

    What is the term for developing a completely new product to exploit a unique foreign opportunity?

    <p>Product invention</p> Signup and view all the answers

    What does 'product positioning' refer to?

    <p>Consumer perceptions of a product's attributes and quality compared to competitors</p> Signup and view all the answers

    What is a key method for sales managers to foster an ethical work environment?

    <p>By ensuring employees understand expectations</p> Signup and view all the answers

    What type of store typically carries prescription drugs and health care items?

    <p>Drug store</p> Signup and view all the answers

    What can Fred Wilson be regarded as based on his knowledge of electronic gadgets?

    <p>Influencer</p> Signup and view all the answers

    During recent recessions, how have consumers typically shifted their buying patterns?

    <p>By purchasing basic products with low price tags</p> Signup and view all the answers

    What is NOT a responsibility of a category manager?

    <p>Staffing the national sales teams</p> Signup and view all the answers

    What differentiates a trademark from a brand?

    <p>A trademark gives exclusive legal protection</p> Signup and view all the answers

    Which term refers to transactions occurring via Internet applications?

    <p>E-business</p> Signup and view all the answers

    What must a salesperson handle professionally when a potential customer expresses doubt?

    <p>Buyer concerns</p> Signup and view all the answers

    What is the process of qualifying a sales prospect?

    <p>Ensuring the prospect is a potential customer</p> Signup and view all the answers

    What are the moral standards of behavior expected by society called?

    <p>Ethics</p> Signup and view all the answers

    What is the strategy that seeks to increase sales of existing products in existing markets called?

    <p>Market penetration</p> Signup and view all the answers

    Which statement best describes B2C digital marketing?

    <p>B2C transactions account for most of the digital marketing activity.</p> Signup and view all the answers

    What must be in place and stable to facilitate trade for a marketer operating efficiently in a foreign country?

    <p>Infrastructure</p> Signup and view all the answers

    Overall, what is happening to the population of Canada?

    <p>It’s becoming older, more diverse, and more affluent.</p> Signup and view all the answers

    From the retailer point of view, which statement best describes a store’s exterior appearance?

    <p>It helps to identify the retailer and attract its target market.</p> Signup and view all the answers

    What can lead to a damaging downward spiral, causing a freefall in business profits?

    <p>Deflation</p> Signup and view all the answers

    What is a brand name that has been given legal protection known as?

    <p>Trademark</p> Signup and view all the answers

    Which piece of information would NOT be relevant to the precall planning process when selling to an organization?

    <p>Previous employment history of the buyers</p> Signup and view all the answers

    Study Notes

    Mock Final Answer Key

    • Question 1: True. Consumer privacy is a key ethical concern for social media marketers.
    • Question 2: False. A product's package has a substantial effect on purchase decisions.
    • Question 3: True. A manufacturer's brand limited to a few retailers is a captive brand.
    • Question 4: False. Sales representative compensation is often tied to sales quotas.
    • Question 5: False. Public and private groups like MADD are part of the legal environment.
    • Question 6: True. A bookmark with an upcoming novel by a best-selling author is an example of specialty advertising.
    • Question 7: True. Recognition of a product, even through advertisements, increases the probability of purchase.
    • Question 8: True. Interactive marketing involves buyer-seller communication where customers have control.
    • Question 9: True. Price fixing, bid rigging, and discrimination are criminal offenses.
    • Question 10: True. A marketing concept, involving relationships, focuses on customer loyalty.
    • Question 11: False. Tactical plans focus on short-term actions, but internal and external standards are typically the same.
    • Question 12: True. For-profit organizations typically market to multiple audiences, unlike not-for-profit organizations.
    • Question 13: True. Technology plays a vital role in facilitating international service trade.
    • Question 14: True. Team selling is a temporary arrangement for serving customers.
    • Question 15: False. Sales promotions often need to work together with other marketing tools for effectiveness.
    • Question 16: (Answer not provided in the document)
    • Question 17: (Answer not provided in the document)
    • Question 18: (Answer not provided in the document)
    • Question 19: d. Philanthropic
    • Question 20: (Answer not provided in the document)
    • Question 21: a. Competitive analysis
    • Question 22: (Answer not provided in the document)
    • Question 23: a. True
    • Question 24: (Answer not provided in the document)
    • Question 25: a. True
    • Question 26: d. By borrowing money
    • Question 27: (Answer not provided in the document)
    • Question 28: (Answer not provided in the document)
    • Question 29: a. True
    • Question 30: c. Buyer concerns
    • Question 31: a. It is the task of ensuring that the prospect really is a potential customer.
    • Question 32: (Answer not provided in the document)
    • Question 33: a. grocery store carrying various goods (e.g., canned goods, fresh fish, tropical fruits...).
    • Question 34: (Answer not provided in the document)
    • Question 35: c. By making sure that all employees know what is expected of them.
    • Question 36: (Answer not provided in the document)
    • Question 37: a. Best Buy Electronics Stores
    • Question 38: b. to gather relevant information about the functional strategies of companies.
    • Question 39: (Answer not provided in the document)
    • Question 40: c. Product positioning refers to the perception of the product in relation to competing brands, including advantages and disadvantages.
    • Question 41: d. Market Penetration
    • Question 42: (Answer not provided in the document)
    • Question 43: (Answer not provided in the document)
    • Question 44: a. It's becoming younger, better educated, and more homogeneous
    • Question 45: (Answer not provided in the document)
    • Question 46: (Answer not provided in the document)
    • Question 47: c. Trademark
    • Question 48: d. Universal Product Code
    • Question 49: d. Knowledge base of the organization.
    • Question 50: b. To gather buyers and sellers in one location.
    • Question 51: (Answer not provided in the document).
    • Answer Key (Page 52-55): Provided full answer key for remaining questions.

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    Description

    Test your knowledge on ethical issues in marketing, the influence of product packaging, and key concepts such as interactive marketing and compensation systems for sales representatives. This quiz covers important aspects of the marketing environment and tactical planning.

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