5 Questions
Which definition of marketing emphasizes the social and managerial process of obtaining what people need and want?
Marketing is a social and managerial process by which an individual or group obtain what they need and want through creating, offering and exchanging of product of values with others (Philip Kotler,2012).
Which definition of marketing emphasizes the total business activity designed to plan, price, promote, and distribute want-satisfying products?
Marketing is the total business activity designed to plan, price, promote and distribute want satisfying products to target market to achieve organizational goal (William J.Stanton, 1984).
Which definition of marketing highlights the creation and delivery of standard of living to society?
Marketing is the creation and delivery of standard of living to society (Paul. Mazor, 2005).
Which definition of marketing emphasizes planning and executing the conception, pricing, promoting, and distributing of ideas, goods, and services?
Marketing management is the process of planning and executing, the conception, pricing, promoting and distributing of ideas, goods and services to create an exchange that satisfy individual or group objectives (American marketing Association, 2015).
What do marketers aim to achieve according to William J. Stanton's definition?
Achieving organizational goals through target market analysis.
Test your knowledge on different definitions and concepts in marketing, including the social and managerial process of obtaining people's needs and wants, total business activities for want-satisfying products, delivery of standard of living, and planning and execution of marketing strategies. Explore what marketers aim to achieve according to William J. Stanton's definition.
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