Podcast
Questions and Answers
The macroenvironment consists of the actors close to the company that affect its ability to serve its customers.
The macroenvironment consists of the actors close to the company that affect its ability to serve its customers.
False
Resellers are an example of financial intermediaries in the microenvironment.
Resellers are an example of financial intermediaries in the microenvironment.
False
Demography is the study of human populations' behavior and attitudes.
Demography is the study of human populations' behavior and attitudes.
False
The microenvironment includes the larger societal forces that affect marketing management's ability to build and maintain successful relationships with target customers.
The microenvironment includes the larger societal forces that affect marketing management's ability to build and maintain successful relationships with target customers.
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The financial publics are an example of a type of customer market.
The financial publics are an example of a type of customer market.
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The microenvironment consists of the company, suppliers, marketing intermediaries, customer markets, and publics, but not competitors.
The microenvironment consists of the company, suppliers, marketing intermediaries, customer markets, and publics, but not competitors.
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Demographic trends include changing cultural values and geographic population shifts
Demographic trends include changing cultural values and geographic population shifts
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Core beliefs and values are more open to change and are influenced by businesses and government
Core beliefs and values are more open to change and are influenced by businesses and government
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Legislation regulating business is intended to protect consumers from unfair business practices
Legislation regulating business is intended to protect consumers from unfair business practices
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Proactive companies react to forces in the environment
Proactive companies react to forces in the environment
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The marketing environment includes the microenvironment and macroenvironment
The marketing environment includes the microenvironment and macroenvironment
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Responding to the marketing environment involves only watching and reacting to forces in the environment
Responding to the marketing environment involves only watching and reacting to forces in the environment
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