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Questions and Answers
Which of the following is a primary reason for developing a channel of distribution?
Which of the following is a primary reason for developing a channel of distribution?
- To make the product easily available to customers (correct)
- To increase the price of the product
- To reduce the number of intermediaries involved
- To eliminate competition
What is a key benefit of developing a channel of distribution?
What is a key benefit of developing a channel of distribution?
- Increased customer satisfaction (correct)
- Increased production costs
- Reduced marketing efforts
- Improved product quality
Which of the following is not a reason for developing a channel of distribution?
Which of the following is not a reason for developing a channel of distribution?
- To reduce transportation costs
- To provide after-sales service
- To increase sales volume
- To improve product quality (correct)
What is a potential consequence of not developing a channel of distribution?
What is a potential consequence of not developing a channel of distribution?
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Why is it important to develop a channel of distribution that meets customer needs?
Why is it important to develop a channel of distribution that meets customer needs?
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Study Notes
Channel of Distribution
- A primary reason for developing a channel of distribution is to make a product or service available to the target market.
Benefits of Developing a Channel of Distribution
- A key benefit of developing a channel of distribution is to increase customer convenience, reduce transaction costs, and enhance customer satisfaction.
Reasons for Not Developing a Channel of Distribution
- Not having a strategic business goal is not a reason for developing a channel of distribution.
Consequences of Not Developing a Channel of Distribution
- A potential consequence of not developing a channel of distribution is reduced sales, poor customer satisfaction, and loss of market share.
Meeting Customer Needs
- It is important to develop a channel of distribution that meets customer needs because it ensures that products or services are available to the target market at the right time, in the right place, and in the right quantities.
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Description
This quiz assesses understanding of developing a channel of distribution, including reasons, benefits, and consequences. It covers the importance of meeting customer needs and potential outcomes of not doing so.
