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Questions and Answers
Which concept refers to dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors?
Which concept refers to dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors?
- Customer experience
- Value proposition
- Segmentation (correct)
- Customer profitability
Which element of the marketing mix involves activities that communicate the merits of a product and persuade target customers to buy it?
Which element of the marketing mix involves activities that communicate the merits of a product and persuade target customers to buy it?
- Promotion (correct)
- Price
- Place
- Product
Which theory suggests that people are motivated to achieve certain needs and that some needs take precedence over others?
Which theory suggests that people are motivated to achieve certain needs and that some needs take precedence over others?
- Maslow’s hierarchy of needs (correct)
- Customer experience
- Two sides of customer value
- Customer profitability
