Marketing Concepts and Service Industries Quiz

The five dimensions of service quality in the 'Gap Model' are reliability, responsiveness, assurance, empathy, and tangibles.

The addition of three more Ps, namely people, physical evidence, and process, is necessary in services marketing due to the distinctive characteristics of services.

Examples of service industries include health care, professional services, financial services, hospitality, travel, and others such as hair styling, pest control, plumbing, lawn maintenance, counseling services, and health club.

<p>The 'Gap Model' is based on the idea that service quality is determined by the difference between customer expectations and customer perceptions of the service.</p> Signup and view all the answers

<p>The '7 Ps' of services are product, price, promotion, place, people, physical evidence, and process.</p> Signup and view all the answers