Marketing Communication Methods

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What does the 'place' in the services marketing mix refer to?

The size of the hotel building

The country where the hotel is located

The physical location of the hotel

The strategic reasons for choosing a location (correct)

Which of the following would be considered as part of the 'promotion' element in a hotel's marketing mix?

Advertising on travel websites related to the location (correct)

Decor of the hotel rooms

Music played in the lobby

Staff uniform color

In the context of a university, what represents the 'product' in the services marketing mix?

Tuition fees

Educational services like programs and courses (correct)

Payment plans available

Scholarships offered

What is the main focus of the 'price' element in the services marketing mix for a university?

Tuition fees, scholarships, and payment plans Signup and view all the answers

Which of these is part of the 'process' element in a luxury hotel's marketing mix?

Unique processes for booking, check-in, stay, and check-out designed to delight consumers Signup and view all the answers

Which aspect of a luxury hotel is categorized under 'physical evidence' in the services marketing mix?

The hotel's website design Signup and view all the answers

'People' in a luxury hotel's marketing mix primarily refers to which group?

Managers, receptionists, cleaners, spa staff, waiters, etc. Signup and view all the answers

'Place' in a hotel's marketing mix is chosen based on:

'Place' being close to a city or tourist attraction for strategic reasons Signup and view all the answers

'Promotion' for a luxury hotel could include:

'Promotion' by advertising on travel websites related to the location Signup and view all the answers

'Price' in a university's marketing mix involves:

'Price' including tuition fees, scholarships, and payment plans Signup and view all the answers

Marketing Communication Methods

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Questions and Answers

What does the 'place' in the services marketing mix refer to?

Which of the following would be considered as part of the 'promotion' element in a hotel's marketing mix?

In the context of a university, what represents the 'product' in the services marketing mix?

What is the main focus of the 'price' element in the services marketing mix for a university?

Which of these is part of the 'process' element in a luxury hotel's marketing mix?

Which aspect of a luxury hotel is categorized under 'physical evidence' in the services marketing mix?

'People' in a luxury hotel's marketing mix primarily refers to which group?

'Place' in a hotel's marketing mix is chosen based on:

'Promotion' for a luxury hotel could include:

'Price' in a university's marketing mix involves:

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