Podcast
Questions and Answers
What does the 'place' in the services marketing mix refer to?
What does the 'place' in the services marketing mix refer to?
- The size of the hotel building
- The country where the hotel is located
- The physical location of the hotel
- The strategic reasons for choosing a location (correct)
Which of the following would be considered as part of the 'promotion' element in a hotel's marketing mix?
Which of the following would be considered as part of the 'promotion' element in a hotel's marketing mix?
- Advertising on travel websites related to the location (correct)
- Decor of the hotel rooms
- Music played in the lobby
- Staff uniform color
In the context of a university, what represents the 'product' in the services marketing mix?
In the context of a university, what represents the 'product' in the services marketing mix?
- Tuition fees
- Educational services like programs and courses (correct)
- Payment plans available
- Scholarships offered
What is the main focus of the 'price' element in the services marketing mix for a university?
What is the main focus of the 'price' element in the services marketing mix for a university?
Which of these is part of the 'process' element in a luxury hotel's marketing mix?
Which of these is part of the 'process' element in a luxury hotel's marketing mix?
Which aspect of a luxury hotel is categorized under 'physical evidence' in the services marketing mix?
Which aspect of a luxury hotel is categorized under 'physical evidence' in the services marketing mix?
'People' in a luxury hotel's marketing mix primarily refers to which group?
'People' in a luxury hotel's marketing mix primarily refers to which group?
'Place' in a hotel's marketing mix is chosen based on:
'Place' in a hotel's marketing mix is chosen based on:
'Promotion' for a luxury hotel could include:
'Promotion' for a luxury hotel could include:
'Price' in a university's marketing mix involves:
'Price' in a university's marketing mix involves:
