Podcast
Questions and Answers
What is the first stage in the growth hacking framework?
What is the first stage in the growth hacking framework?
- User data analysis
- Conversion rate optimisation
- Product/market fit (correct)
- Viral growth
Which of the following is a key element of Conversion Rate Optimization (CRO)?
Which of the following is a key element of Conversion Rate Optimization (CRO)?
- Clickstream analysis and visitor segmentation
- Measuring virality
- User testing prioritisation
- A/B and multivariate testing (correct)
In relation to virality, which type is associated with Skype?
In relation to virality, which type is associated with Skype?
- Word-of-mouth virality
- Retention and scalable growth
- Inherent virality (correct)
- Artificial virality
What does Scrum primarily emphasize for digital marketing teams?
What does Scrum primarily emphasize for digital marketing teams?
Which stage involves defining the performance metrics framework in the performance management system?
Which stage involves defining the performance metrics framework in the performance management system?
What does the growth hacking process typically focus on after achieving Product/market fit?
What does the growth hacking process typically focus on after achieving Product/market fit?
What is the main difference between 'digital business' and 'e-commerce'?
What is the main difference between 'digital business' and 'e-commerce'?
What does 'buy-side e-commerce' refer to?
What does 'buy-side e-commerce' refer to?
Why is it important for organisations to prioritize buy-side and sell-side activities in e-commerce management?
Why is it important for organisations to prioritize buy-side and sell-side activities in e-commerce management?
What do technical problems like failed transactions and slow websites indicate in e-commerce?
What do technical problems like failed transactions and slow websites indicate in e-commerce?
How have social media interactions impacted online commerce according to the text?
How have social media interactions impacted online commerce according to the text?
Why is deciding which emerging technologies to prioritize a challenge for organisations?
Why is deciding which emerging technologies to prioritize a challenge for organisations?
Who is the CEO of Procter & Gamble in 2010?
Who is the CEO of Procter & Gamble in 2010?
Which journal published the paper 'Omnichannel customer behaviour: key drivers of technology acceptance and use and their effects on purchase intention'?
Which journal published the paper 'Omnichannel customer behaviour: key drivers of technology acceptance and use and their effects on purchase intention'?
What did Choi and Varian predict with Google Trends according to the text?
What did Choi and Varian predict with Google Trends according to the text?
Which organization awarded Macy's a Customer Engagement Supply Chain Award in 2013?
Which organization awarded Macy's a Customer Engagement Supply Chain Award in 2013?
From which source was the information about 'Macys-omnichannel-innovations-case-study' adapted?
From which source was the information about 'Macys-omnichannel-innovations-case-study' adapted?
Who authored the paper 'Googling the Present' as per the text?
Who authored the paper 'Googling the Present' as per the text?
What is the focus of the revised Chapter 9 in the last edition?
What is the focus of the revised Chapter 9 in the last edition?
Which company's Head of Digital is interviewed in the updated Chapter 9?
Which company's Head of Digital is interviewed in the updated Chapter 9?
What new concept is particularly relevant to digital start-ups and can also be applied to existing businesses?
What new concept is particularly relevant to digital start-ups and can also be applied to existing businesses?
What is the focus of the new Chapter 10?
What is the focus of the new Chapter 10?
Which section in Chapter 10 delves into how organizations need to think about themselves during digital-centered change?
Which section in Chapter 10 delves into how organizations need to think about themselves during digital-centered change?
What is discussed in the updated cyber security section of Chapter 9?
What is discussed in the updated cyber security section of Chapter 9?
What is the main focus of the blog post by Thomas Schranz?
What is the main focus of the blog post by Thomas Schranz?
Which publication features an article by Marissa Gorbis about Silicon Valley?
Which publication features an article by Marissa Gorbis about Silicon Valley?
Where can one find Mark Zuckerberg's perspectives on innovation?
Where can one find Mark Zuckerberg's perspectives on innovation?
What topic does the blog post by Thomas Schranz discuss?
What topic does the blog post by Thomas Schranz discuss?
What is the primary subject of the article by Helen Blodget?
What is the primary subject of the article by Helen Blodget?
Which source provides insights into IBM's agile marketing strategy?
Which source provides insights into IBM's agile marketing strategy?
