30 Questions
What is the first stage in the growth hacking framework?
Product/market fit
Which of the following is a key element of Conversion Rate Optimization (CRO)?
A/B and multivariate testing
In relation to virality, which type is associated with Skype?
Inherent virality
What does Scrum primarily emphasize for digital marketing teams?
Sprint planning
Which stage involves defining the performance metrics framework in the performance management system?
Creating a performance management system
What does the growth hacking process typically focus on after achieving Product/market fit?
Retention and scalable growth
What is the main difference between 'digital business' and 'e-commerce'?
Digital business only includes digital interactions within an organisation, while e-commerce focuses on external stakeholders.
What does 'buy-side e-commerce' refer to?
Transactions between an organisation and its suppliers and other partners.
Why is it important for organisations to prioritize buy-side and sell-side activities in e-commerce management?
To deliver identified benefits and manage risks to success.
What do technical problems like failed transactions and slow websites indicate in e-commerce?
Failure of management.
How have social media interactions impacted online commerce according to the text?
Changed the dynamics of online commerce.
Why is deciding which emerging technologies to prioritize a challenge for organisations?
Because it is difficult to evaluate and prioritize among many options.
Who is the CEO of Procter & Gamble in 2010?
David Taylor
Which journal published the paper 'Omnichannel customer behaviour: key drivers of technology acceptance and use and their effects on purchase intention'?
Frontiers in Psychology
What did Choi and Varian predict with Google Trends according to the text?
Present consumer behavior
Which organization awarded Macy's a Customer Engagement Supply Chain Award in 2013?
Manhattan Associates
From which source was the information about 'Macys-omnichannel-innovations-case-study' adapted?
McMillan Doolittle LLP
Who authored the paper 'Googling the Present' as per the text?
G. Chamberlin
What is the focus of the revised Chapter 9 in the last edition?
Customer experience and service design
Which company's Head of Digital is interviewed in the updated Chapter 9?
Domino's Pizza UK
What new concept is particularly relevant to digital start-ups and can also be applied to existing businesses?
Growth hacking
What is the focus of the new Chapter 10?
Digital transformation and growth hacking
Which section in Chapter 10 delves into how organizations need to think about themselves during digital-centered change?
Digital transformation
What is discussed in the updated cyber security section of Chapter 9?
Massive security breaches at TalkTalk and Uber
What is the main focus of the blog post by Thomas Schranz?
Lessons learned from Growth Hackers Conference
Which publication features an article by Marissa Gorbis about Silicon Valley?
Harvard Business Review
Where can one find Mark Zuckerberg's perspectives on innovation?
Business Insider
What topic does the blog post by Thomas Schranz discuss?
Lessons learned from a conference
What is the primary subject of the article by Helen Blodget?
Innovation in online businesses
Which source provides insights into IBM's agile marketing strategy?
Business Insider
Explore the revised Chapter 9 on 'Customer experience and service design' focusing on customer experience (CX). This updated chapter includes insights from Domino’s Pizza UK, introduction to the six pillars of customer experience, CX management framework, and a new B2B case study from Miele.
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