Marketing Chapter 9 Quiz

the systematic and usually team-based approach to coordinating all aspects of a product's strategy development and execution

a firm's total product offering designed to satisfy a single need or desire of target customers

the number of separate items within the same category

<p>Stock Keeping Unit</p> Signup and view all the answers

<p>a product line strategy that targets many customer segments to boost sales potential</p> Signup and view all the answers

<p>a product line strategy that has fewer product variations in order to send a signal of exclusivity or specialization to the market</p> Signup and view all the answers

<p>a strategy to expand an existing product line by adding more brands or models</p> Signup and view all the answers

<p>a product line extension strategy that adds new items toward the higher-priced end of the market</p> Signup and view all the answers

<p>a product line extension strategy that adds new items toward the lower-priced end of the market</p> Signup and view all the answers

<p>a product line extension strategy that simultaneously expands new items both toward the higher and lower ends of the market</p> Signup and view all the answers

<p>a strategy to add sizes or styles not previously available in a product category</p> Signup and view all the answers

<p>the loss of sales of an existing brand when a new item in a product line or product family is introduced</p> Signup and view all the answers

<p>the total set of all products a firm offers for sale</p> Signup and view all the answers

<p>the number of different product lines the firm produces</p> Signup and view all the answers

<p>the overall ability of the product to satisfy customer expectations</p> Signup and view all the answers

<p>coworkers who interact and harbor the attitude and belief that all activities ultimately impact external customers</p> Signup and view all the answers

<p>an organizational culture in which all organization members treat each other as valued customers</p> Signup and view all the answers

<p>criteria developed by the International Organization for Standardization to regulate product quality in Europe</p> Signup and view all the answers

<p>a process whereby firms work to limit product defects to 3.4 per million or fewer</p> Signup and view all the answers

<p>a concept that explains how products go through four distinct stages from birth to death: introduction, growth, maturity, and decline</p> Signup and view all the answers

<p>slow growth follows the introduction of a new product in the marketplace</p> Signup and view all the answers

<p>using principles of segmentation, target marketing, and positioning to reposition an existing product for reintroduction into the product life cycle</p> Signup and view all the answers

<p>consumers accept the product and sales rapidly increase</p> Signup and view all the answers

<p>sales peak and profit margins narrow</p> Signup and view all the answers

<p>the final stage in the product life cycle, during which sales decrease as customer needs change</p> Signup and view all the answers

<p>a name, term, symbol, design, or any other unique element of a product that identifies one firm's product(s) and sets it apart from the competition</p> Signup and view all the answers

<p>the legal term for a brand name, brand mark, or trade character</p> Signup and view all the answers

<p>the value of a brand to an organization</p> Signup and view all the answers

<p>the beliefs and associations that a consumer has about the brand</p> Signup and view all the answers

<p>a distinctive image that captures the character and benefits of a good or service</p> Signup and view all the answers

<p>the assignment of human characteristics and qualities to a brand</p> Signup and view all the answers