Marketing Chapter 3 Flashcards

Business's concern for society's welfare.

The idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time.

A model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities.

<p>The moral principles or values that generally govern conduct of the individual.</p> Signup and view all the answers

<p>The rules people develop as a result of cultural values and norms.</p> Signup and view all the answers

<p>A guideline to help marketing managers and other employees make better decisions.</p> Signup and view all the answers

<p>A defined group most likely to buy a firm's product.</p> Signup and view all the answers

<p>When a company implements strategies that attempt to shape the external environment within which it operates.</p> Signup and view all the answers

<p>The practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to a single traditional style.</p> Signup and view all the answers

<p>The study of people's vital statistics, such as their age, race and ethnicity, and location.</p> Signup and view all the answers

<p>People born between 1979 and 1994.</p> Signup and view all the answers

<p>People born between 1965 and 1978.</p> Signup and view all the answers

<p>People born between 1946 and 1964.</p> Signup and view all the answers

<p>When all major ethnic groups in an area are roughly equally represented.</p> Signup and view all the answers

<p>A comparison of income versus the relative cost of a set standard of goods and services in different geographic areas.</p> Signup and view all the answers

<p>A measure of the decrease in the value of money, expressed as the percentage reduction in value since the previous year.</p> Signup and view all the answers

<p>A period of economic activity characterized by negative growth, which reduces demand for goods and services.</p> Signup and view all the answers

<p>Pure research that aims to confirm an existing theory or to learn more about a concept or phenomenon.</p> Signup and view all the answers

<p>An attempt to develop new or improved products.</p> Signup and view all the answers

<p>A federal agency established to protect the health and safety of consumers in and around their homes.</p> Signup and view all the answers

<p>A federal agency empowered to prevent persons or corporations from using unfair methods of competition in commerce.</p> Signup and view all the answers

<p>A federal agency charged with enforcing regulations against selling and distributing adulterated, misbranded, or hazardous food and drug products.</p> Signup and view all the answers