Marketing Chapter 13 True/False Quiz

A direct channel of distribution includes both wholesalers and retailers.

A retailer buys and sells merchandise.

Exclusive distribution makes use of all available outlets for a product.

Inventory holding costs are the costs of storing products until they are purchased or shipped to customers.

Piggyback service is unique to air freight.

Institutional advertising promotes specific brands of products.

Advertising can be broadly classified into three groups: selective-demand, institutional, and primary-demand.

A major disadvantage of magazines is their lack of timeliness.

Radio advertising offers a high degree of selectivity.

News releases are the least used type of publicity.

Distribution Channels

A direct channel of distribution does not include both wholesalers and retailers; it involves a direct link between manufacturers and consumers.
Exclusive distribution utilizes a select number of outlets for a product rather than all available channels.

Retail and Inventory

A retailer's primary function is to buy goods and sell them to consumers.
Inventory holding costs encompass expenses related to storing products until purchase or shipment occurs.

Advertising Types

Advertising can be categorized into three main types:
- Selective-demand advertising targets specific products.
- Institutional advertising focuses on enhancing the image of a company or organization.
- Primary-demand advertising aims to stimulate demand for a product category rather than a specific brand.
Institutional advertising does not promote specific brands; instead, it emphasizes the overall brand or corporate identity.

Media Considerations

Magazines have a significant drawback regarding timeliness, as they cannot quickly adapt to current events compared to other media.
Radio advertising provides a high level of selectivity, allowing advertisers to target specific demographics effectively.

Publicity and Promotion

News releases are not the least utilized type of publicity; instead, they play a crucial role in media relations and public outreach.
Piggyback service is not exclusive to air freight; it integrates various transportation modes to enhance logistics efficiency.

Test your knowledge of distribution channels and inventory holding costs with this true/false quiz based on Chapter 13. This quiz will challenge your understanding of essential marketing concepts and help you prepare for further studies in the field.