Distribution Channels and Wholesaling

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Questions and Answers

What is the minimum number of potential qualified customers required per franchise?

  • 500,000
  • 100,000 (correct)
  • 50,000
  • 200,000

What is the primary role of independent sales representatives in direct selling?

  • To provide customer service
  • To manage inventory and logistics
  • To make sales through one-on-one demonstrations, parties, or online platforms (correct)
  • To market products through social media

Which distribution channel involves selling products or services through digital platforms?

  • Direct selling
  • Home delivery
  • Internet (correct)
  • Retail store

What is the primary characteristic of direct selling as a distribution channel?

<p>No need for a middleman or distributor (B)</p> Signup and view all the answers

What is the main benefit of home delivery as a distribution channel?

<p>Convenience and accessibility to customers (B)</p> Signup and view all the answers

What is the primary role of distributors in a distribution channel?

<p>To handle the distribution of products on behalf of manufacturers (D)</p> Signup and view all the answers

What type of distribution involves selling products to retailers for resale?

<p>Wholesaling (A)</p> Signup and view all the answers

What is the main benefit of using wholesalers in a distribution channel?

<p>Reducing direct interactions between manufacturers and retailers (C)</p> Signup and view all the answers

Which type of retail distribution involves restricting distribution to a single distributor?

<p>Exclusive distribution (D)</p> Signup and view all the answers

What is the primary advantage of franchising in a distribution channel?

<p>Fast way to broaden distribution coverage (C)</p> Signup and view all the answers

Which type of retail distribution aims to saturate the market by using all available outlets?

<p>Intensive distribution (C)</p> Signup and view all the answers

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