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11 Questions

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Distribution Channels and Wholesaling

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Questions and Answers

What is the minimum number of potential qualified customers required per franchise?

500,000

100,000 (correct)

50,000

200,000

What is the primary role of independent sales representatives in direct selling?

To provide customer service

To manage inventory and logistics

To make sales through one-on-one demonstrations, parties, or online platforms (correct)

To market products through social media

Which distribution channel involves selling products or services through digital platforms?

Direct selling

Home delivery

Internet (correct)

Retail store

What is the primary characteristic of direct selling as a distribution channel?

No need for a middleman or distributor Signup and view all the answers

What is the main benefit of home delivery as a distribution channel?

Convenience and accessibility to customers Signup and view all the answers

What is the primary role of distributors in a distribution channel?

To handle the distribution of products on behalf of manufacturers Signup and view all the answers

What type of distribution involves selling products to retailers for resale?

Wholesaling Signup and view all the answers

What is the main benefit of using wholesalers in a distribution channel?

Reducing direct interactions between manufacturers and retailers Signup and view all the answers

Which type of retail distribution involves restricting distribution to a single distributor?

Exclusive distribution Signup and view all the answers

What is the primary advantage of franchising in a distribution channel?

Fast way to broaden distribution coverage Signup and view all the answers

Which type of retail distribution aims to saturate the market by using all available outlets?

Intensive distribution Signup and view all the answers