11 Questions
What is the minimum number of potential qualified customers required per franchise?
100,000
What is the primary role of independent sales representatives in direct selling?
To make sales through one-on-one demonstrations, parties, or online platforms
Which distribution channel involves selling products or services through digital platforms?
Internet
What is the primary characteristic of direct selling as a distribution channel?
No need for a middleman or distributor
What is the main benefit of home delivery as a distribution channel?
Convenience and accessibility to customers
What is the primary role of distributors in a distribution channel?
To handle the distribution of products on behalf of manufacturers
What type of distribution involves selling products to retailers for resale?
Wholesaling
What is the main benefit of using wholesalers in a distribution channel?
Reducing direct interactions between manufacturers and retailers
Which type of retail distribution involves restricting distribution to a single distributor?
Exclusive distribution
What is the primary advantage of franchising in a distribution channel?
Fast way to broaden distribution coverage
Which type of retail distribution aims to saturate the market by using all available outlets?
Intensive distribution
Test your understanding of distribution channels and wholesaling, including the roles of distributors, wholesalers, and manufacturers in the supply chain. Learn how products are distributed and sold to retailers and consumers.
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