6 Questions
What is a product, according to the definition?
Anything that can be offered to a market to satisfy a want or need
What does product mix consist of?
Both product lines and individual products
What is product width?
The number of different product lines a company carries
What is product depth?
The number of versions of a product
What is product consistency?
How closely related the various product lines are in end use or production
What is a product line?
A group of products that are closely related
Test your understanding of the concept of a product in marketing. Learn about the different types of products that can be offered to satisfy a want or need.
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