Marketing Chapter 1: What is a Product?

A service that is marketed to a specific target audience

Anything that can be offered to a market to satisfy a want or need (correct)

A physical good that can be sold

An experience that is created to satisfy a customer's need

Both product lines and individual products (correct)

Only individual products

Neither product lines nor individual products

Only product lines

The number of versions of a product

The number of customers a product is marketed to

The number of different product lines a company carries (correct)

The number of items within a product line

<p>The number of versions of a product</p> Signup and view all the answers

<p>How closely related the various product lines are in end use or production</p> Signup and view all the answers

<p>A group of products that are closely related</p> Signup and view all the answers