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Questions and Answers
What is a product, according to the definition?
What is a product, according to the definition?
- A service that is marketed to a specific target audience
- Anything that can be offered to a market to satisfy a want or need (correct)
- A physical good that can be sold
- An experience that is created to satisfy a customer's need
What does product mix consist of?
What does product mix consist of?
- Both product lines and individual products (correct)
- Only individual products
- Neither product lines nor individual products
- Only product lines
What is product width?
What is product width?
- The number of versions of a product
- The number of customers a product is marketed to
- The number of different product lines a company carries (correct)
- The number of items within a product line
What is product depth?
What is product depth?
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What is product consistency?
What is product consistency?
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What is a product line?
What is a product line?
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