Marketing Channels for Small Businesses
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Sabrina owns and operates Sabrina textiles which manufactures fabric used by furniture makers for covering sofas and chairs. Sabrina’s business is too small to afford. It’s on salesforce what is the distribution channel is Sabrina would most likely use in marketing her dry goods.

  • Direct industrial distribution 
  • manufacturer sells to wholesaler, who sells to industrial user 
  • manufacture sells to agent who sells to wholesaler who sells industrial user 
  • manufacture, hires agent who represents him or her in selling to industrial user  (correct)
  • A mortgage broker arranges for a lending institution, (such as a bank or savings and loan association )to provide a mortgage for a consumer or business in this case, what is the channel for distribution of services? 

  • Intensive
  • indirect  (correct)
  • selective 
  • Direct  (correct)
  • What is the most likely distribution channel for a manufacturer of laundry products candy and flowers design for consumer use?

  • Manufacture to consumer
  • Manufacturer to retailer to consumer
  • Manufacture to wholesaler to retailer to consumer (correct)
  • Manufacturer to agent to retailer to consumer
  • The Baker and Roberta 29 flavors ice cream company sells it’s ice cream and frozen yogurt only and it’s company on retail stores. What is this particular kind of distribution called

    <p>Integrated</p> Signup and view all the answers

    Bridget works for rising bakery company. She manages the bakeries inventory at 25 supermarkets by refilling stock and maintaining the stores rising bakery displays. What is Bridget

    <p>rack Jobber</p> Signup and view all the answers

    What type of transportation is convenient and helps reduce both packaging in inventory costs

    <p>Trucking</p> Signup and view all the answers

    What is the transportation system with the best safety record?

    <p>Pipeline</p> Signup and view all the answers

    The main focus on a distribution center is

    <p>Sorting and moving products</p> Signup and view all the answers

    What is the least expensive means of product transportation

    <p>Water</p> Signup and view all the answers

    What type of transportation accounts for the smallest percentage of total ton miles of freight shipped?

    <p>Air</p> Signup and view all the answers

    Materials requirement planning is part of what overall business activity

    <p>Production planning</p> Signup and view all the answers

    Regularly, ordering staple goods from a familiar vendor is what type of purchasing situation

    <p>Straight rebuy</p> Signup and view all the answers

    On what figure are all other sales projection figures in a merchandise plan based

    <p>Planned sales</p> Signup and view all the answers

    Pet world wants to reduce its planned reductions by 7% from last year’s figure of $850. Therefore what would be pet world planned reduction them out for this year

    <p>$790.50</p> Signup and view all the answers

    Arabesque dancewear store had $67,500 in sales during January and it’s BOM stock inventory was $135,000. What was it stock to sales ratio

    <p>2</p> Signup and view all the answers

    What industry was adversely affected by price wars

    <p>The Home scanner industry</p> Signup and view all the answers

    What does the law of diminishing marginal utility state?

    <p>consumers will buy only a limited amount of a product, no matter how low its price </p> Signup and view all the answers

    What is the law which prohibits companies from engaging in price fixing

    <p>Sherman antitrust act</p> Signup and view all the answers

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