Questions and Answers
The New Balance plants and factories shown in the video are primarily involved in _.
manufacturing
The process for shoes made in the U.S. is more complicated because they import _.
raw materials
New Balance's supply chain revolves around _.
sales forecasts
Distributing products to retailers on an as-needed basis as described in the video is an example of a(n) _ system.
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The adjustments needed in supply chain management cannot work well within a(n) _.
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In this scenario Beth represents the _____.
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In this scenario Bill represents the ______.
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This is a ____ type of interaction.
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What is the primary focus of supply chain management?
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In order to find out what retailers might have unsold G23 jackets, Bill will probably use _______.
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One of the ways that Walmart has been able to reduce the prices of its products, and add value to its customers, is by its continuing focus on streamlining all its _____ functions.
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Where does the predominant supply chain issue occur in this scenario?
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Walmart probably has the most ____ in its supply chain relationships because of its size, negotiating power, and its commitment to improvement in its supply chain performance.
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By combining their resources and developing shared goals, Procter & Gamble and Walmart were able to increase the value to the final consumer. Their relationship is considered _________.
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Walmart and Procter & Gamble effectively implemented ________, which allowed for information to flow directly from Walmart's store to Procter & Gamble's production facilities.
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The strategic relationship between Walmart and Procter & Gamble is based on __________ because both firms realize that investments in supply chain management will create savings for consumers.
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What allows firms to recognize and solve distribution problems that many firms face today?
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Marketing channel management is also called __________.
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In supply chain management, Icebreaker's long-term partnerships with the farmers who grow wool are called ______ relationships.
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Icebreaker uses contracts to better coordinate its relationship with wool suppliers. In doing this, Icebreaker has established a(n) ______.
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Using intermediaries such as distribution centers and retailers represents which type of channel design?
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By opening its own retail outlets, Icebreaker has established a(n) __________ VMS.
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What is required to maintain the long-term success of Icebreaker's supply chain partnerships?
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A ____________ is an intermediary who sells Hope Springs's bottled water to retailers such as the Coffee Collective.
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In a direct marketing channel, the manufacturer sells its products to __________.
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If Walmart purchased water from Hope Springs for sale in its retail stores, containers of water might be temporarily stored in a facility for the receipt, storage, and redistribution of goods. Such a facility is called a(n) __________.
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When Hope Springs purchases refillable bottles for its water, it submits its orders directly from its computer system to its supplier's system. This is an example of __________.
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Study Notes
Manufacturing and Supply Chain
- New Balance focuses on manufacturing shoes in its U.S. plants and factories.
- Production complexity is increased due to the need to import raw materials.
- Sales forecasts play a central role in New Balance's supply chain management.
Supply Chain Systems
- Just-In-Time (JIT) distribution systems are used to deliver products to retailers based on immediate needs.
- An independent supply chain can hinder necessary adjustments in supply chain management.
Roles in the Supply Chain
- Beth represents the retailer, while Bill represents the supplier in case study scenarios.
- Business-to-Business (B2B) interactions highlight the relationships between companies in the supply chain.
Supply Chain Management Functions
- Supply chain management integrates suppliers, manufacturers, warehouses, stores, and logistics to create an efficient value chain.
- Five core activities involved: making information flow, making merchandise flow, managing inventory, designing the supply chain, and fostering partner relationships.
Technology and Information Flow
- Electronic Data Interchange (EDI) systems are used by suppliers like Bill to track retailers' unsold inventory.
- Walmart leverages supply chain management to minimize prices and enhance customer value.
Strategic Partnerships
- Walmart's significant power in supply chain relations is attributed to size, negotiating capabilities, and commitment to improvements.
- The strategic relationship between Walmart and Procter & Gamble emphasizes interdependence for cost savings and efficiency.
Distribution Centers and Logistics
- Distribution centers serve as critical mediators in the supply chain, preparing merchandise for retail readiness and facilitating merchandise flow.
- Benefits of distribution centers include reduced inventory in stores, lower systemwide investments, and enhanced logistics management.
Types of Marketing Channels
- Marketing channel management is also referred to as supply channel management.
- Indirect marketing channels utilize intermediaries like distribution centers and retailers, while direct marketing channels involve manufacturers selling directly to consumers.
Vertical Marketing Systems
- Icebreaker establishes strategic relationships with wool farmers through long-term partnerships and contracts, forming a vertical marketing system.
- The company utilizes a corporate vertical marketing system by opening its own retail outlets.
Key Characteristics of Successful Partnerships
- Long-term success in Icebreaker’s supply chain relies on interdependence, open communication, common goals, and mutual trust among partners.
Role of Wholesalers and Distribution
- Wholesalers act as intermediaries selling products like bottled water to retailers.
- Distribution centers play key roles in storing goods for efficient receipt, storage, and redistribution before reaching consumers.
Electronic Data Interchange
- EDI enables seamless communication and order processes between suppliers and manufacturers, exemplified by Hope Springs' order placement directly to suppliers.
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Description
Test your knowledge with flashcards based on Chapter 15 of Marketing Case Studies by Ybarra. This quiz focuses on key terms and concepts related to the manufacturing and supply chain of New Balance. Prepare to enhance your understanding of marketing processes and logistics.
