Marketing Basics Quiz

What are the cognitive abilities course outcomes for Basics of Marketing CO-01?

The cognitive abilities course outcomes for Basics of Marketing CO-01 are to remember and define the various concepts, terms in marketing and the various company orientations towards the market place.

Explain the cognitive abilities course outcome CO-03 for Basics of Marketing.

The cognitive abilities course outcome CO-03 for Basics of Marketing is to apply principles of segmentation, targeting and positioning to real world marketing offering (commodities, goods, services, e-products/e-services).

How would you classify the various components of the marketing environment of a firm according to CO-02?

According to CO-02, you would classify the various components of the marketing environment of a firm and explain the same in detail.

Breakdown the consumer buying behavior journey into various components according to CO-04 for Basics of Marketing.

According to CO-04, you would breakdown the consumer buying behavior journey into various components and distinguish between various buying roles for a real world marketing offering (commodities, goods, services, e-products/e-services). Signup and view all the answers

What is the number of hours for Basics of Marketing course?

The number of hours for Basics of Marketing course is 40. Signup and view all the answers

Match the following marketing concepts with their descriptions:

Zero Moment of Truth (ZMOT) = The moment when consumers actively seek information online before making a purchase decision First Moment of Truth = When the consumer becomes aware of a product or service Second Moment of Truth = Involves using the product or service Empowered Consumers = Recognizes that the internet has empowered consumers with easy access to vast amounts of information Signup and view all the answers

Match the following consumer behavior actions with their descriptions:

Information Gathering = Proactively researching products or services online Consulting Social Media = Gathering information about options from social platforms Watching Videos = Using videos as a source of information about products or services Reading Reviews = Gathering information about products or services from other consumers' experiences Signup and view all the answers

Match the following sources of information with their role in the ZMOT:

Search Engines = Used by consumers to find information about products or services Websites = Visited by consumers to gather information about options Reviews = Provide insights into other consumers' experiences with products or services Social Media = Consulted by consumers to gather information about their options Signup and view all the answers

Match the following marketing stages with their descriptions:

Traditional Consumer Buying Process = Involves the First Moment of Truth and the Second Moment of Truth Zero Moment of Truth (ZMOT) = Occurs after the consumer becomes aware of a product or service First Moment of Truth = When the consumer actively seeks information online before making a purchase decision Second Moment of Truth = Involves using the product or service Signup and view all the answers

Match the following consumer reliance with their associated changes in behavior:

Reliance on Information Provided by Businesses and Advertising = Consumers are no longer solely reliant on this for information Empowerment by the Internet = Consumers now have easy access to vast amounts of information Proactive Research Online = Consumers actively seek information online before making a purchase decision Consulting Social Media and Reviews = Consumers gather information about products or services from other consumers' experiences and social platforms Signup and view all the answers

Explain the various company orientations towards the market place in the context of marketing.

The various company orientations towards the market place in the context of marketing include production orientation, product orientation, selling orientation, marketing orientation, and societal marketing orientation. Signup and view all the answers

Describe the components of the marketing environment of a firm.

The components of the marketing environment of a firm include the internal environment (employees, management, culture), the microenvironment (suppliers, customers, intermediaries, competitors), and the macroenvironment (demographic, economic, natural, technological, political, and cultural factors). Signup and view all the answers

Explain the principles of segmentation, targeting, and positioning in real-world marketing.

Segmentation involves dividing the market into smaller segments based on characteristics, targeting involves selecting the most attractive segments to serve, and positioning involves creating a distinct image and identity for the product or brand in the minds of the target market. Signup and view all the answers

Breakdown the consumer buying behavior journey into various components and distinguish between various buying roles for a real-world marketing offering.

The consumer buying behavior journey includes need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. The various buying roles for a real-world marketing offering include initiator, influencer, decider, buyer, and user. Signup and view all the answers

Develop and explain the marketing mix for a real-world marketing offering.

The marketing mix consists of the 4Ps: Product, Price, Place, and Promotion. It involves developing the right product, setting the right price, making it available in the right place, and promoting it effectively to the target market. Signup and view all the answers

Explain the various company orientations towards the marketplace according to CO-01 for Basics of Marketing.

The various company orientations towards the marketplace include production orientation, product orientation, selling orientation, marketing orientation, and societal marketing orientation. Signup and view all the answers

Provide a detailed explanation of the marketing environment components of a firm as per CO-02 for Basics of Marketing.

The marketing environment components of a firm include the internal environment (company, suppliers, marketing intermediaries, customers, competitors, and public) and the external environment (economic, technological, political, cultural, and natural forces). Signup and view all the answers

Apply the principles of segmentation, targeting, and positioning to a real-world marketing offering according to CO-03 for Basics of Marketing.

Segmentation involves dividing the market into distinct groups, targeting involves selecting the most attractive segments to enter, and positioning involves creating a unique image and appeal in the mind of the target market. Signup and view all the answers

Break down the consumer buying behavior journey into various components and distinguish between various buying roles for a real-world marketing offering based on CO-04 for Basics of Marketing.

The consumer buying behavior journey includes need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. The various buying roles include initiator, influencer, decider, buyer, and user. Signup and view all the answers

Develop and explain the marketing mix for a real-world marketing offering as required by CO-05 for Basics of Marketing.

The marketing mix consists of the 4Ps: product, price, place, and promotion. It involves developing a product that meets the needs of the target market, determining an appropriate price, selecting distribution channels, and creating promotional strategies to reach the target audience. Signup and view all the answers