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Questions and Answers
What is a product primarily composed of?
What is a product primarily composed of?
- Bundle of physical, service, and symbolic attributes (correct)
- Only symbolic attributes
- Only service attributes
- Only physical attributes
What is the primary purpose of a service?
What is the primary purpose of a service?
- To satisfy consumer or business user wants
- To enhance buyer's need satisfaction
- To provide a tangible object
- To perform an intangible task (correct)
What is the main function of the goods-services continuum?
What is the main function of the goods-services continuum?
- To measure the quality of a product
- To determine the price of a product
- To classify products as either goods or services
- To visualize the differences and similarities between goods and services (correct)
Which of the following is a characteristic of a product?
Which of the following is a characteristic of a product?
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What is the relationship between goods and services?
What is the relationship between goods and services?
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What is the term for the set of products that a company offers to customers?
What is the term for the set of products that a company offers to customers?
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What characterizes a group of products in a product line?
What characterizes a group of products in a product line?
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How many product lines does an organization with a product mix typically have?
How many product lines does an organization with a product mix typically have?
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What is an example of a company with a product mix?
What is an example of a company with a product mix?
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What are the two major interrelated dimensions of product policy for international/export marketing?
What are the two major interrelated dimensions of product policy for international/export marketing?
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