10 Questions
What is a product primarily composed of?
Bundle of physical, service, and symbolic attributes
What is the primary purpose of a service?
To perform an intangible task
What is the main function of the goods-services continuum?
To visualize the differences and similarities between goods and services
Which of the following is a characteristic of a product?
Design to satisfy buyer's want
What is the relationship between goods and services?
Goods and services are on a continuum
What is the term for the set of products that a company offers to customers?
Product mix
What characterizes a group of products in a product line?
They are different versions of the same product
How many product lines does an organization with a product mix typically have?
At least two
What is an example of a company with a product mix?
Sony with all its divisions
What are the two major interrelated dimensions of product policy for international/export marketing?
Product planning and product strategy
Test your understanding of products, goods, and services in marketing. Learn about the differences and similarities between goods and services and how they satisfy consumer needs.
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