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Questions and Answers
What is the starting point of marketing according to the text?
What is the starting point of marketing according to the text?
- Social needs
- Physical needs (correct)
- Belongingness needs
- Safety needs
Which term refers to desired products that are not essential for survival?
Which term refers to desired products that are not essential for survival?
- Wants (correct)
- Needs
- Demands
- Products
What is the term used when a customer is willing and able to buy a need?
What is the term used when a customer is willing and able to buy a need?
- Wants
- Demands (correct)
- Self-actualization needs
- Products
According to Maslow's Hierarchy of Needs, which level includes job security and physical safety?
According to Maslow's Hierarchy of Needs, which level includes job security and physical safety?
Which category includes achievement, mastery, and recognition in Maslow's Hierarchy of Needs?
Which category includes achievement, mastery, and recognition in Maslow's Hierarchy of Needs?
What type of marketing involves hiring a famous person to endorse a brand's product or service?
What type of marketing involves hiring a famous person to endorse a brand's product or service?
What is the key difference between goods and services?
What is the key difference between goods and services?
What is the key factor in deciding which product to buy and where to buy?
What is the key factor in deciding which product to buy and where to buy?
What is the main idea behind marketing myopia?
What is the main idea behind marketing myopia?
What is the difference between a satisfied and a dissatisfied customer?
What is the difference between a satisfied and a dissatisfied customer?
What is the primary focus of Total Quality Management (TQM)?
What is the primary focus of Total Quality Management (TQM)?
What is the purpose of market segmentation?
What is the purpose of market segmentation?
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