Podcast
Questions and Answers
What is the primary focus of a marketing audit in the assessment?
What is the primary focus of a marketing audit in the assessment?
Which component of the individual report is emphasized for its importance in establishing a digital marketing strategy?
Which component of the individual report is emphasized for its importance in establishing a digital marketing strategy?
What is the purpose of including personas in the individual report?
What is the purpose of including personas in the individual report?
Which of the following is NOT part of the individual report requirements?
Which of the following is NOT part of the individual report requirements?
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In strategic planning, what skill is developed to implement and control the marketing plan?
In strategic planning, what skill is developed to implement and control the marketing plan?
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What is one of the key areas included in the competitor analysis section of the marketing audit?
What is one of the key areas included in the competitor analysis section of the marketing audit?
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Which of the following best defines the term 'data-driven marketing' as covered in strategic planning?
Which of the following best defines the term 'data-driven marketing' as covered in strategic planning?
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What is a major outcome expected from the successful analysis of the digital marketing strategy section?
What is a major outcome expected from the successful analysis of the digital marketing strategy section?
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What is one of the core elements of a successful digital marketing strategy according to the 4 Cs?
What is one of the core elements of a successful digital marketing strategy according to the 4 Cs?
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Which brand's digital marketing strategy focuses largely on personalization and retention?
Which brand's digital marketing strategy focuses largely on personalization and retention?
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Which aspect characterizes Apple's approach to digital marketing?
Which aspect characterizes Apple's approach to digital marketing?
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What process is involved in improving digital campaigns based on collected data?
What process is involved in improving digital campaigns based on collected data?
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What is the primary focus of LEGO's digital marketing strategy?
What is the primary focus of LEGO's digital marketing strategy?
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How does Facebook determine the order of posts users see?
How does Facebook determine the order of posts users see?
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What is the average time spent daily on social media by users?
What is the average time spent daily on social media by users?
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Which digital strategy utilizes customer data to re-engage customers effectively?
Which digital strategy utilizes customer data to re-engage customers effectively?
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What is a primary objective of developing a practical digital planning framework?
What is a primary objective of developing a practical digital planning framework?
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In customer journey mapping, what is essential for ensuring a grounded strategy?
In customer journey mapping, what is essential for ensuring a grounded strategy?
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Which of the following best describes an effective data-driven marketing strategy?
Which of the following best describes an effective data-driven marketing strategy?
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What is a critical component of branding strategy in digital marketing?
What is a critical component of branding strategy in digital marketing?
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How does effective SEO contribute to content marketing?
How does effective SEO contribute to content marketing?
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Which aspect of analysis is crucial for evaluating a digital strategic plan?
Which aspect of analysis is crucial for evaluating a digital strategic plan?
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What role does customer journey touchpoint mapping play in digital marketing strategy?
What role does customer journey touchpoint mapping play in digital marketing strategy?
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What is one of the outcomes of successfully applying branding strategy in digital marketing?
What is one of the outcomes of successfully applying branding strategy in digital marketing?
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Which aspect is essential for developing a grounded strategy in customer journey mapping?
Which aspect is essential for developing a grounded strategy in customer journey mapping?
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What is a critical element of SEO that contributes to successful content marketing?
What is a critical element of SEO that contributes to successful content marketing?
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Which of the following best describes an effective approach to data-driven marketing?
Which of the following best describes an effective approach to data-driven marketing?
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How does effective branding strategy influence customer engagement?
How does effective branding strategy influence customer engagement?
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Which of the following is NOT a focus area in strategic planning for digital marketing?
Which of the following is NOT a focus area in strategic planning for digital marketing?
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What role does effective data analysis play in the formulation of a branding strategy?
What role does effective data analysis play in the formulation of a branding strategy?
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In the context of a digital marketing strategy, what is the primary focus of customer journey touchpoint mapping?
In the context of a digital marketing strategy, what is the primary focus of customer journey touchpoint mapping?
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What distinguishes a strong digital marketing strategy from a generic one?
What distinguishes a strong digital marketing strategy from a generic one?
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Study Notes
Course Overview
- Independent learning resources include VLE learning support, LinkedIn Learning, Microsoft Educator Centre, module handbook, and Open Textbook Library.
- Assessments consist of an Initial Assessment (MCQ, 15%), a Marketing Audit (750 words, 25%), and an Individual Report (1,750 words, 60%).
Assessment Breakdown
-
Marketing Audit (25%)
- Introduction to the business (10%).
- Internal & external analysis (25%).
- Competitor analysis (25%).
- Digital/Social media audit (25%).
- Conclusion summarizing findings (15%).
-
Individual Report (60%)
- Recap of marketing audit with 3 SMART objectives (15%).
- Development of 3-4 personas (20%).
- Digital marketing strategy covering SEO, social media, and email (30%).
- Implementation plan, including keywords and content calendar (20%).
- Recommendations for a sustainable marketing strategy (15%).
Skills and Learning Outcomes
- Analyze environment and identify insights for strategic decision-making.
- Develop strategic marketing plans, focusing on digital strategy to achieve objectives.
- Enhance resource management and measurement skills for implementing marketing plans.
Digital Marketing Strategy
- Course code DSMM50001 begins on July 9, 2024.
- Led by Kalaikavi Ragulan, a digital marketing strategist with over 12 years in high-level brand management.
Module Learning Outcomes
- LO1: Knowledge of strategic digital marketing and critical understanding.
- LO2: Ability to create a practical digital planning framework for strategy development.
- LO3: Evaluate strategies that focus on targeting decisions and enhance customer experience across touchpoints.
- LO4: Analyze data, channel strategies, and creative approaches to implement a digital marketing plan.
Recommended Textbooks
- "Understanding Digital Marketing" by Ryan & Jones emphasizes marketing for the digital era.
- "Direct, Digital & Data-Driven Marketing" by Lisa Spiller covers integrated marketing strategies.
- "Principles of Marketing for a Digital Age" by Tracy Tuten focuses on modern marketing principles.
- "Digital Marketing: Strategic Planning & Integration" by Annmarie Hanlon offers insights into effective digital marketing strategies.
Social Media Insights
- Average daily time spent on social media: 2 hours 24 minutes.
- Global daily social media usage: 11.5 billion hours.
- Daily new social media users: approximately 410,000 (4.7 every second).
Critical Components for Social Media Success
- 4 Cs: Content, Campaigns, Consistency, Continuous Improvement.
Facebook Algorithm
- Facebook ranks posts based on user engagement, determining visibility and order in user feeds.
Digital Marketing Approaches of Notable Brands
- Amazon: Focus on personalization, utilizing customer data for recommendations; effective email marketing increases customer retention.
- Apple: Creates anticipation through minimalist design and storytelling, leveraging social media and a user-friendly website.
- LEGO: Engages communities with user-generated content and interactive experiences, enhancing brand loyalty through contests and social sharing.
Studying That Suits You
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Related Documents
Description
This quiz assesses your understanding of the marketing audit and individual report components as specified in the course. It covers the essential elements such as business introduction, competitive analysis, and digital marketing strategy development. Prepare to showcase your analytical skills and strategic thinking in marketing.
