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Questions and Answers
What is marketing attribution?
What is marketing attribution?
- The practice of evaluating consumer behavior
- The method of determining the consumer's preferred marketing channels
- The process of analyzing marketing touchpoints in the consumer's path to purchase (correct)
- The strategy of creating marketing campaigns
How many distinct models of marketing attribution are there to consider?
How many distinct models of marketing attribution are there to consider?
- Six (correct)
- Eight
- Three
- Four
What does knowing the different types of attribution models help with?
What does knowing the different types of attribution models help with?
- Choosing the right marketing option for the agency (correct)
- Evaluating consumer demographics
- Selecting the most popular marketing channels
- Choosing the right marketing agency
