Marketing and Sales Fundamentals

Marketing and Sales

• Marketing refers to activities that promote the buying or selling of a product or service, including advertising, selling, and delivering products to consumers or other businesses.
• Sales refer to all activities that lead to the selling of goods and services.

The 4 Ps of Marketing

Price

• Refers to how much a company will sell a product for, considering unit cost price, marketing costs, distribution expenses, and competing products' prices.

Place

• Refers to the distribution channels and methods used to make the product available to customers, including sales outlets, logistics, transportation, and inventory management.

Promotion

• Refers to marketing activities undertaken to promote a product or service to the target market, including advertising, public relations, sales promotions, personal selling, and digital marketing.

People

• Recognizes the importance of people involved in delivering the product or service and interacting with customers, including employees, sales representatives, customer service personnel, and others.

E-Commerce Website Setup

• Creating high-quality and original content is crucial for an E-Commerce website, as it resonates with customers and encourages interaction and purchase.
• Optimizing the website layout, language, and placement of conversion elements is essential after launching an E-Commerce site.

Search Engine Optimization (SEO)

• SEO is the process of optimizing a website to boost its ranking in search engine results, driving more traffic to the website.
• SEO involves finding relevant keywords, optimizing product images, and optimizing title tags and meta descriptions.

Content Marketing

• Creating and promoting original content attracts more positive attention, interaction, and sustainable conversions.
• Content marketing involves creating a blog or vlog, using a content calendar, and trying different types of content.

Email Marketing

• Building a personal connection with leads through email marketing enables tailored information to be sent, increasing conversions.
• An effective email marketing strategy involves obtaining subscribers organically, segmenting the email list, and personalizing the experience for the audience.

Social Media Advertising

• Social Media advertising helps new leads discover a brand, increasing brand recognition and earning conversions.
• Hundreds of people may want a product, but haven't discovered the business yet, making social media advertising an effective commerce marketing strategy.

Learn about the basics of marketing and sales, including the definition of marketing, sales, and pricing strategies. Understand how companies promote and sell their products or services.