10 Questions
Marketing and Innovation are the only two central functions for business success according to Peter Drucker.
True
Retaining existing customers is more costly than attracting new ones.
False
Understanding competitors is not important for companies according to the text.
False
Marketing management involves planning and executing the conception, pricing, promotion, and distribution of products and services.
True
The company does not need to decide who it will serve when selecting customers.
False
Marketing has its origins in the fact that humans have needs and wants
True
The organization function charged with defining customer targets and the best way to satisfy their needs and wants competitively and profitably is marketing management
True
Marketing is concerned with the creation and retention of customers
True
Selecting customers to serve is not important for a company
False
The basic function of marketing is to attract and retain customers at a loss
False
Test your knowledge of the fundamental role of marketing and innovation in business success with this quiz. Explore how these two functions are essential for creating and retaining customers and driving profitable growth.
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