Podcast
Questions and Answers
Marketing and Innovation are the only two central functions for business success according to Peter Drucker.
Marketing and Innovation are the only two central functions for business success according to Peter Drucker.
True (A)
Retaining existing customers is more costly than attracting new ones.
Retaining existing customers is more costly than attracting new ones.
False (B)
Understanding competitors is not important for companies according to the text.
Understanding competitors is not important for companies according to the text.
False (B)
Marketing management involves planning and executing the conception, pricing, promotion, and distribution of products and services.
Marketing management involves planning and executing the conception, pricing, promotion, and distribution of products and services.
The company does not need to decide who it will serve when selecting customers.
The company does not need to decide who it will serve when selecting customers.
Marketing has its origins in the fact that humans have needs and wants
Marketing has its origins in the fact that humans have needs and wants
The organization function charged with defining customer targets and the best way to satisfy their needs and wants competitively and profitably is marketing management
The organization function charged with defining customer targets and the best way to satisfy their needs and wants competitively and profitably is marketing management
Marketing is concerned with the creation and retention of customers
Marketing is concerned with the creation and retention of customers
Selecting customers to serve is not important for a company
Selecting customers to serve is not important for a company
The basic function of marketing is to attract and retain customers at a loss
The basic function of marketing is to attract and retain customers at a loss
