Marketing and Customer Expectations Quiz

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Questions and Answers

Which of the following activities is NOT involved in marketing?

  • Advertising
  • Delivering (correct)
  • Communicating
  • Selling

What do customer expectations refer to?

  • What customers expect in terms of product quality
  • What customers require to solve a problem
  • What customers anticipate in terms of service and interactions in the future (correct)
  • How customers want to be treated

According to the 3 Cs marketing model, which of the following is NOT a priority?

  • Meeting customer needs
  • Analyzing competitors
  • Understanding industry dynamics
  • Researching the business (correct)

What does market share represent?

<p>The percentage of an industry's sales controlled by a company (B)</p> Signup and view all the answers

What is the difference between customer needs and customer wants?

<p>Customer needs refer to what customers require to solve a problem, while customer wants reflect how customers want to be treated (D)</p> Signup and view all the answers

Which of the following is NOT one of the 3 Cs of Marketing?

<p>Collaboration (B)</p> Signup and view all the answers

What does market share represent?

<p>The percentage of a company's sales controlled by the entire industry (A)</p> Signup and view all the answers

What is the main focus of customer expectations?

<p>Service and interactions in the future (B)</p> Signup and view all the answers

What do customer wants reflect?

<p>How customers want to be treated (A)</p> Signup and view all the answers

What are customer needs?

<p>What customers require to solve a problem (A)</p> Signup and view all the answers

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