Marketing and Customer Expectations Quiz
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Questions and Answers

Which of the following activities is NOT involved in marketing?

  • Advertising
  • Delivering (correct)
  • Communicating
  • Selling

    • What do customer expectations refer to?

  • What customers expect in terms of product quality
  • What customers require to solve a problem
  • What customers anticipate in terms of service and interactions in the future (correct)
  • How customers want to be treated

    • According to the 3 Cs marketing model, which of the following is NOT a priority?

  • Meeting customer needs
  • Analyzing competitors
  • Understanding industry dynamics
  • Researching the business (correct)

    • What does market share represent?

    <p>The percentage of an industry's sales controlled by a company</p> Signup and view all the answers

    What is the difference between customer needs and customer wants?

    <p>Customer needs refer to what customers require to solve a problem, while customer wants reflect how customers want to be treated</p> Signup and view all the answers

    Which of the following is NOT one of the 3 Cs of Marketing?

    <p>Collaboration</p> Signup and view all the answers

    What does market share represent?

    <p>The percentage of a company's sales controlled by the entire industry</p> Signup and view all the answers

    What is the main focus of customer expectations?

    <p>Service and interactions in the future</p> Signup and view all the answers

    What do customer wants reflect?

    <p>How customers want to be treated</p> Signup and view all the answers

    What are customer needs?

    <p>What customers require to solve a problem</p> Signup and view all the answers

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