Podcast
Questions and Answers
The marketing mix is also known as the ______ model.
The marketing mix is also known as the ______ model.
4Ps
The ______ variable of the marketing mix refers to the amount the customer pays for a product.
The ______ variable of the marketing mix refers to the amount the customer pays for a product.
Price
The ______ Ps of the marketing mix include product, price, place, and promotion.
The ______ Ps of the marketing mix include product, price, place, and promotion.
four
The ______ element of the marketing mix involves all forms of communication used to persuade target audiences.
The ______ element of the marketing mix involves all forms of communication used to persuade target audiences.
Signup and view all the answers
The ______ variable of the marketing mix involves the channels through which products are sold, distributed, and delivered.
The ______ variable of the marketing mix involves the channels through which products are sold, distributed, and delivered.
Signup and view all the answers
The ______ variable of the marketing mix refers to the goods or services offered to the target market.
The ______ variable of the marketing mix refers to the goods or services offered to the target market.
Signup and view all the answers
Study Notes
Marketing
Definition
- The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Marketing Mix
- A combination of elements used to satisfy the target market and achieve organizational goals.
- Also known as the 4 Ps of marketing.
4 P's Model
- A framework for creating and implementing a marketing strategy.
Product
- A tangible or intangible offering that satisfies the target market's needs and wants.
- Characteristics:
- Quality
- Features
- Benefits
- Branding
Price
- The amount the customer pays for the product or service.
- Pricing strategies:
- Penetration pricing
- Skim pricing
- Competitive pricing
- Value-based pricing
Place
- The channels through which the product or service is sold and distributed.
- Types of distribution channels:
- Direct
- Indirect
- Online
- Offline
Promotion
- All the ways to communicate with the target market and persuade them to buy.
- Types of promotional strategies:
- Advertising
- Sales promotions
- Public relations
- Personal selling
- Digital marketing
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Ismerkedj meg a marketing alapfogalmaival, beleértve a marketingmixet és a 4P modellt. Ez a kvíz segít megérteni a termék, ár, hely és promóció fogalmait.
