Marketing Action Plan
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Questions and Answers

What does a marketing action plan serve as?

  • A marketing and financial road map (correct)
  • An advertising campaign strategy
  • A customer service improvement plan
  • A sales forecast

    • What is the primary purpose of a marketing action plan?

  • To analyze competitor strategies
  • To outline the path from current position to desired destination (correct)
  • To manage human resources
  • To create new product designs

    • What does a marketing action plan help in achieving?

  • Legal compliance
  • Employee satisfaction
  • Operational efficiency
  • Financial goals (correct)

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