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Questions and Answers
What does a marketing action plan serve as?
What does a marketing action plan serve as?
- A marketing and financial road map (correct)
- An advertising campaign strategy
- A customer service improvement plan
- A sales forecast
What is the primary purpose of a marketing action plan?
What is the primary purpose of a marketing action plan?
- To analyze competitor strategies
- To outline the path from current position to desired destination (correct)
- To manage human resources
- To create new product designs
What does a marketing action plan help in achieving?
What does a marketing action plan help in achieving?
- Legal compliance
- Employee satisfaction
- Operational efficiency
- Financial goals (correct)
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