Marketing Academic Year 2023-2024 Grade 12 Board Project

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Questions and Answers

What is the purpose of the project mentioned in the text?

To fulfill the requirement of the All India Senior Secondary Certificate Examination (AISSCE).

Who is the intended audience for the project mentioned in the text?

The internal and external examiners, the teacher in charge, and the principal of GEMS Millennium School, Sharjah.

What is the topic of the project mentioned in the text?

Branding, Packaging, and Labelling.

Who certifies that the project is the individual and bonafide work of the candidate?

The certificate certifies that the project is the individual and bonafide work of the candidate. Signup and view all the answers

What is the name of the school mentioned in the text?

GEMS Millennium School, Sharjah. Signup and view all the answers

What is branding?

Branding is the process of creating a specific name, logo, or image of a product, service, or company to differentiate it from competitors and attract consumers. Signup and view all the answers

Who is Philip Kotler and what is his definition of a brand?

Philip Kotler is a marketing expert. He defines a brand as a name, term, sign, symbol, or design intended to identify the goods and services of one seller and differentiate them from competitors. Signup and view all the answers

What are the types of branding based on ownership?

The types of branding based on ownership are Manufacturer's Brand and Middleman's Brand. Signup and view all the answers

What are the functions of packaging?

The functions of packaging include protection, convenience, containment, information, and promotion. Signup and view all the answers

What are the advantages of branding to marketers and customers?

The advantages of branding to marketers and customers include brand recognition, customer loyalty, premium pricing, and quality assurance. Signup and view all the answers

Who is the teacher in charge of the marketing project?

The teacher in charge is not mentioned in the text. Signup and view all the answers

In what year was the marketing project completed?

The year 2023-24. Signup and view all the answers

What is the roll number of the student who completed the marketing project?

The roll number is not provided in the text. Signup and view all the answers

What are the specific details of the marketing project done at GEMS Millennium School, Sharjah?

The specific details of the project are not provided in the text. Signup and view all the answers

Who is the internal examiner for the marketing project at GEMS Millennium School, Sharjah?

The internal examiner's name is not mentioned in the text. Signup and view all the answers

What are the six types of branding based on ownership?

Manufacturer's Brand, Middleman's Brand, Local Brand, National Brand, Family Brand, Individual Brand Signup and view all the answers

According to Philip Kotler, what is the definition of a brand?

A brand is defined as a 'name, term, sign, symbol or a design or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competitor'. Signup and view all the answers

What are the 7 branding strategies mentioned in the text?

Creating Irreplaceable Brands, Build Brand Following, Cultivate Your Brand, Craft Unique and Emotional Connection, Creating Brand Awareness, Be a Trendsetter with Content, Distinguishing Brand Identity Signup and view all the answers

What are the functions of packaging mentioned in the text?

The functions of packaging mentioned in the text are protection, containment, convenience, and communication. Signup and view all the answers

What are the advantages and disadvantages of labelling mentioned in the text?

The advantages of labelling include providing information, promoting the product, and ensuring safety. The disadvantages include high costs and potential environmental impact. Signup and view all the answers

Study Notes

Marketing Project Details

The project was completed by a student at GEMS Millennium School, Sharjah, with the roll number provided.
The project was certified by the internal examiner at GEMS Millennium School, Sharjah, as the individual and bonafide work of the candidate.
The project was completed in a specific year, but the exact year is not mentioned.

Branding Concepts

Branding refers to the process of creating a unique image, identity, or personality for a product, service, or company.
According to Philip Kotler, a brand is "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors."
There are six types of branding based on ownership: private brand, national brand, regional brand, global brand, family brand, and individual brand.

Packaging Functions

Packaging serves several functions, including protecting the product, providing convenience, communicating information, and creating a brand identity.

Advantages of Branding

Branding offers several advantages to both marketers and customers, including creating a competitive edge, building customer loyalty, and increasing brand recognition and recall.

Marketing Strategies

There are seven branding strategies mentioned in the text, but the specific strategies are not provided.

Labelling and Packaging

Labelling and packaging are important aspects of branding, and they have both advantages and disadvantages, including providing information, creating a brand identity, and influencing consumer purchasing decisions.

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Description

This quiz pertains to the marketing project for the academic year 2023-2024 for grade 12 board students. It covers the submission details and requirements for the All India Senior Secondary Certificate examination.