Market Segmentation
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Questions and Answers

Which term refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action?

  • Market targeting
  • Target marketing
  • Positioning
  • Market segmentation (correct)

    • What are the benefits of market segmentation?

  • Tailored products and branding (correct)
  • Increased competition
  • Decreased customer satisfaction
  • Reduced market share

    • In what ways can markets be segmented?

  • Technologically, Economically, Geographically
  • Geographically, Demographically, Psychographically (correct)
  • Psychographically, Technologically, Economically
  • Demographically, Psychographically, Technologically

    • What is the purpose of target marketing?

    <p>To identify targeted groups of consumers</p> Signup and view all the answers

    What does positioning in marketing refer to?

    <p>Creating a distinct image in the minds of consumers</p> Signup and view all the answers

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