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Questions and Answers
Which term refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action?
Which term refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action?
- Market targeting
- Target marketing
- Positioning
- Market segmentation (correct)
What are the benefits of market segmentation?
What are the benefits of market segmentation?
- Tailored products and branding (correct)
- Increased competition
- Decreased customer satisfaction
- Reduced market share
In what ways can markets be segmented?
In what ways can markets be segmented?
- Technologically, Economically, Geographically
- Geographically, Demographically, Psychographically (correct)
- Psychographically, Technologically, Economically
- Demographically, Psychographically, Technologically
What is the purpose of target marketing?
What is the purpose of target marketing?
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What does positioning in marketing refer to?
What does positioning in marketing refer to?
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