13 Questions
Firmographic Segmentation analyzes which of the following?
Organizations
Behavioral segmentation groups customers based on prior ______.
Product interactions
Behavioral segmentation has a ______ probability of success than other types.
Higher
Psychographic Segmentation is the ______ approach to segmentation.
Most difficult
One of the main steps to determine market segmentation is to develop a proper segment ______.
Strategy
Market Segmentation increases product line ______.
Complexity
What does ROI stand for?
Return on investment
What is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives?
Marketing
The Law of Leadership states: It’s better to be ____ than it is to be better.
First
The Law of Duality states: In the long run, every market becomes a ____ horse race.
Two
The Law of Sacrifice emphasizes that you have to _____ something in order to get something.
Give up
The 3 Cs of marketing are: customers, competitors, and ____.
Company
The 3 Ps of marketing are: product, price, _____, and place.
Promotion
Test your knowledge of market segmentation with this quiz covering firmographic, behavioral, and psychographic segmentation. Answer questions about customer groups, their characteristics, and the approaches to segmentation.
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