Podcast
Questions and Answers
Firmographic Segmentation analyzes which of the following?
Firmographic Segmentation analyzes which of the following?
- People
- Data
- Individuals
- Organizations (correct)
Behavioral segmentation groups customers based on prior ______.
Behavioral segmentation groups customers based on prior ______.
- Product interactions (correct)
- Language skills
- Income
- Political opinions
Behavioral segmentation has a ______ probability of success than other types.
Behavioral segmentation has a ______ probability of success than other types.
- The same
- Lower
- Different
- Higher (correct)
Psychographic Segmentation is the ______ approach to segmentation.
Psychographic Segmentation is the ______ approach to segmentation.
One of the main steps to determine market segmentation is to develop a proper segment ______.
One of the main steps to determine market segmentation is to develop a proper segment ______.
Market Segmentation increases product line ______.
Market Segmentation increases product line ______.
What does ROI stand for?
What does ROI stand for?
What is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives?
What is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives?
The Law of Leadership states: It’s better to be ____ than it is to be better.
The Law of Leadership states: It’s better to be ____ than it is to be better.
The Law of Duality states: In the long run, every market becomes a ____ horse race.
The Law of Duality states: In the long run, every market becomes a ____ horse race.
The Law of Sacrifice emphasizes that you have to _____ something in order to get something.
The Law of Sacrifice emphasizes that you have to _____ something in order to get something.
The 3 Cs of marketing are: customers, competitors, and ____.
The 3 Cs of marketing are: customers, competitors, and ____.
The 3 Ps of marketing are: product, price, _____, and place.
The 3 Ps of marketing are: product, price, _____, and place.
