Podcast
Questions and Answers
Which type of segmentation analyzes organizations?
Which type of segmentation analyzes organizations?
- Organizations (correct)
- People
- Individuals
- Data
What does behavioral segmentation group customers based on?
What does behavioral segmentation group customers based on?
- Political opinions
- Income
- Language skills
- Product interactions (correct)
Which type of segmentation has a higher probability of success than other types?
Which type of segmentation has a higher probability of success than other types?
- The same
- Lower
- Higher (correct)
- Different
What is the most common approach to segmentation?
What is the most common approach to segmentation?
One of the main steps to determine market segmentation is to develop a proper segment ____.
One of the main steps to determine market segmentation is to develop a proper segment ____.
Which characteristic is more valuable to the customer?
Which characteristic is more valuable to the customer?
What is the main aim of marketing engineering?
What is the main aim of marketing engineering?
Which term translates data and knowledge into tools used to enhance decision making?
Which term translates data and knowledge into tools used to enhance decision making?
What is it called when a decision maker relies solely on his mental models, without using support systems?
What is it called when a decision maker relies solely on his mental models, without using support systems?
Which type of models rely on experience?
Which type of models rely on experience?
What does ROI stand for?
What does ROI stand for?
What is breakeven quantity?
What is breakeven quantity?
What do ROI models not include?
What do ROI models not include?
What is the process of planning and executing the conception, pricing promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives?
What is the process of planning and executing the conception, pricing promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives?
'Marketing' is the art of creating and satisfying customers at a profit.
'Marketing' is the art of creating and satisfying customers at a profit.
The Law of Leadership states: It’s better to be ------ than it is to be better.
The Law of Leadership states: It’s better to be ------ than it is to be better.
