Recent

  • Show all results for ""

🎧 New: AI-Generated Podcasts Turn your study notes into engaging audio conversations. Learn more

Market Segmentation Mastery
10 Questions
0 Views

Market Segmentation Mastery

Created by
@AdventuresomeIndigo

Podcast Beta

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which of the following is NOT a factor that can be used to determine market segmentation?

  • Demographic variables
  • Product type (correct)
  • Geography
  • Psychographic variables

    • What is a niche market?

  • A market segment with low purchasing power
  • A broad target market with diverse customer interests
  • A target market where customers share common interests (correct)
  • A market segment that is difficult to reach

    • What does a product attribute map represent?

  • A visual representation of a product's features and benefits
  • A firm's target market selection process
  • A firm's unique positioning strategy (correct)
  • A comparison of a firm's market share to its competitors

    • Which of the following is NOT a type of variable used in market segmentation?

    <p>Economic variables</p> Signup and view all the answers

    Why can a new company only select a very select few target markets at the start?

    <p>Limited production capacity</p> Signup and view all the answers

    Which of the following is NOT a demographic variable used in market segmentation?

    <p>Product usage rates</p> Signup and view all the answers

    What is the purpose of market segmentation?

    <p>To select a target market</p> Signup and view all the answers

    Which of the following is an example of a niche market?

    <p>A clothing brand targeting teenagers</p> Signup and view all the answers

    What are the factors that can be used to determine market segmentation?

    <p>Geography, demographics, psychographics, and behavior</p> Signup and view all the answers

    What does a firm's positioning strategy in the market refer to?

    <p>The crafting of a unique selling proposition</p> Signup and view all the answers

    More Quizzes Like This

    Mastering Market Segmentation
    8 questions

    Mastering Market Segmentation

    SnappyKangaroo avatar
    SnappyKangaroo
    Mastering Market Segmentation and Target Marketing Strategies
    14 questions

    Mastering Market Segmentation and Target Marketing Strategies

    StunnedVision avatar
    StunnedVision
    Mastering Marketing
    37 questions

    Mastering Marketing

    CleanerGrossular1723 avatar
    CleanerGrossular1723
    Market Segmentation Mastery
    24 questions

    Market Segmentation Mastery

    UnmatchedLight avatar
    UnmatchedLight
    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser