Market Segmentation Mastery
10 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which of the following is NOT a factor that can be used to determine market segmentation?

  • Demographic variables
  • Product type (correct)
  • Geography
  • Psychographic variables

    • What is a niche market?

  • A market segment with low purchasing power
  • A broad target market with diverse customer interests
  • A target market where customers share common interests (correct)
  • A market segment that is difficult to reach

    • What does a product attribute map represent?

  • A visual representation of a product's features and benefits
  • A firm's target market selection process
  • A firm's unique positioning strategy (correct)
  • A comparison of a firm's market share to its competitors

    • Which of the following is NOT a type of variable used in market segmentation?

    <p>Economic variables</p> Signup and view all the answers

    Why can a new company only select a very select few target markets at the start?

    <p>Limited production capacity</p> Signup and view all the answers

    Which of the following is NOT a demographic variable used in market segmentation?

    <p>Product usage rates</p> Signup and view all the answers

    What is the purpose of market segmentation?

    <p>To select a target market</p> Signup and view all the answers

    Which of the following is an example of a niche market?

    <p>A clothing brand targeting teenagers</p> Signup and view all the answers

    What are the factors that can be used to determine market segmentation?

    <p>Geography, demographics, psychographics, and behavior</p> Signup and view all the answers

    What does a firm's positioning strategy in the market refer to?

    <p>The crafting of a unique selling proposition</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser