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Questions and Answers
Which of the following is NOT a factor that can be used to determine market segmentation?
Which of the following is NOT a factor that can be used to determine market segmentation?
- Demographic variables
- Product type (correct)
- Geography
- Psychographic variables
What is a niche market?
What is a niche market?
- A market segment with low purchasing power
- A broad target market with diverse customer interests
- A target market where customers share common interests (correct)
- A market segment that is difficult to reach
What does a product attribute map represent?
What does a product attribute map represent?
- A visual representation of a product's features and benefits
- A firm's target market selection process
- A firm's unique positioning strategy (correct)
- A comparison of a firm's market share to its competitors
Which of the following is NOT a type of variable used in market segmentation?
Which of the following is NOT a type of variable used in market segmentation?
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Why can a new company only select a very select few target markets at the start?
Why can a new company only select a very select few target markets at the start?
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Which of the following is NOT a demographic variable used in market segmentation?
Which of the following is NOT a demographic variable used in market segmentation?
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What is the purpose of market segmentation?
What is the purpose of market segmentation?
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Which of the following is an example of a niche market?
Which of the following is an example of a niche market?
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What are the factors that can be used to determine market segmentation?
What are the factors that can be used to determine market segmentation?
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What does a firm's positioning strategy in the market refer to?
What does a firm's positioning strategy in the market refer to?
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