15 Questions
What is the main purpose of market segmentation in marketing?
To identify high yield segments
What is a common method used by Business-to-Business (B2B) sellers to segment the market?
Segmenting by types of businesses
What types of characteristics do researchers look for when segmenting markets?
Shared needs
What is a common method used by Business-to-Consumer (B2C) sellers to segment the market?
Segmenting by demographic segments
What does market segmentation divide?
A broad consumer or business market
What is the term for the sub-groups formed by dividing a broad consumer or business market based on shared characteristics?
Segments
What is aimed to be identified through the process of market segmentation?
High yield segments
What is the special attention given to the segments identified as having growth potential or being the most profitable?
They become target markets
What is one way a business-to-consumer (B2C) seller might segment the market?
By lifestyle
What does market segmentation typically look for?
Shared characteristics
What is the process of dividing a broad consumer or business market into sub-groups called?
Market segmentation
What might researchers look for when segmenting markets?
Shared needs and similar lifestyles
What is the overall aim of market segmentation?
To identify high yield segments
How might a Business-to-business (B2B) seller segment the market?
Based on different types of businesses or countries
How might a Business-to-consumer (B2C) seller segment the market?
Based on lifestyle, behavior, or socioeconomic status
Test your knowledge of market segmentation with this quiz! Explore the concept of dividing consumer markets into sub-groups based on shared characteristics. Challenge yourself with questions on segmentation techniques, target audience identification, and more.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
