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Questions and Answers
Which step of the marketing plan involves developing and implementing the marketing mix?
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What does the 'situation analysis' step of a marketing plan involve?
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What is the purpose of 'evaluating performance' in a marketing plan?
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What is the purpose of selecting relevant metrics in the marketing planning process?
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Why is it important for marketers to make adjustments and improvements to their marketing strategies?
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What do marketing metrics help marketers to do?
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Why do marketers need to measure and analyze the selected metrics?
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What is the primary focus of positioning in marketing?
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In the marketing planning process, what does effective resource allocation involve?
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Why is segmenting the market beneficial for businesses?
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What is the main purpose of STP (Segmentation, Targeting, and Positioning) in the marketing planning process?
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What is the significance of defining a value proposition in marketing?
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