Podcast
Questions and Answers
What is the process of dividing the market into small segments with distinct needs, characteristics, or behavior?
What is the process of dividing the market into small segments with distinct needs, characteristics, or behavior?
- Market Targeting
- Market Positioning
- Demographic Segmentation
- Market Segmentation (correct)
Which type of market segmentation is based on climate, dominant ethnic group, culture, and density?
Which type of market segmentation is based on climate, dominant ethnic group, culture, and density?
- Demographic Segmentation
- Psychological Segmentation
- Behavioral Segmentation
- Geographic Segmentation (correct)
What is the process of determining the place of the business in the industry?
What is the process of determining the place of the business in the industry?
- Market Targeting
- Market Segmentation
- Perceptual Mapping
- Market Positioning (correct)
Which factor is considered in the evaluation process for market segment selection?
Which factor is considered in the evaluation process for market segment selection?
In which type of marketing does a business serve multiple market segments with separate offers for each?
In which type of marketing does a business serve multiple market segments with separate offers for each?
Which type of segmentation is based on needs and wants, attitudes, traits, and lifestyle?
Which type of segmentation is based on needs and wants, attitudes, traits, and lifestyle?
What is market positioning?
What is market positioning?
What is the last phase of market positioning?
What is the last phase of market positioning?
What does the consumer buying decision process involve?
What does the consumer buying decision process involve?
What is included in the environmental factors influencing consumer buying behavior?
What is included in the environmental factors influencing consumer buying behavior?
What does the marketing mix refer to?
What does the marketing mix refer to?
What is meant by 'broad price policy'?
What is meant by 'broad price policy'?
What is 'penetration pricing'?
What is 'penetration pricing'?
What is 'customary pricing'?
What is 'customary pricing'?
What does 'product' refer to?
What does 'product' refer to?
What are included in environmental factors influencing consumer buying behavior?
What are included in environmental factors influencing consumer buying behavior?
