Podcast
Questions and Answers
What does the term 'customer touchpoint' refer to?
What does the term 'customer touchpoint' refer to?
- The customer's overall response to all interactions and experiences.
- The flow of interactions that provides an overview of the customer's cumulative interactions.
- Any direct or indirect brand encounter that provides a view on a single customer interaction. (correct)
- The set of brands in the initial consideration stage.
Why did the traditional funnel method of the customer journey become obsolete?
Why did the traditional funnel method of the customer journey become obsolete?
- Resulting from an increasing number of touchpoints and consumer-driven marketing. (correct)
- Because traditional marketing became a dominant information source.
- Due to the decreasing number of touchpoints in the digital era.
- As a result of the shift from 'pull' to 'push' marketing activities.
What defines the 'customer journey' concept?
What defines the 'customer journey' concept?
- The set of brands that customers consider during their shopping process.
- The transition from awareness to loyalty in the marketing process.
- The flow of interactions providing an overview of customers' cumulative interactions. (correct)
- The overall response of customers to all touchpoints along their journey.
In the customer journey stages, what characterizes the 'initial consideration' phase?
In the customer journey stages, what characterizes the 'initial consideration' phase?
What led to the need for a more integrated perspective in the customer journey in the digital era?
What led to the need for a more integrated perspective in the customer journey in the digital era?
Why is tracking and managing after-purchase activities mentioned in relation to the customer journey?
Why is tracking and managing after-purchase activities mentioned in relation to the customer journey?
What is an advantage of online products over physical products?
What is an advantage of online products over physical products?
Which of the following is a characteristic of dynamic pricing?
Which of the following is a characteristic of dynamic pricing?
Why do physical stores increase revenues for online businesses?
Why do physical stores increase revenues for online businesses?
What is the purpose of behavioral targeting in online marketing?
What is the purpose of behavioral targeting in online marketing?
What is the first step in developing a personality targeting strategy?
What is the first step in developing a personality targeting strategy?
Which of the following is an example of a shift from push to pull marketing?
Which of the following is an example of a shift from push to pull marketing?
Which of the following is NOT one of the four different marketing problem-solving modes of Marketing Management Support Systems (MMSS)?
Which of the following is NOT one of the four different marketing problem-solving modes of Marketing Management Support Systems (MMSS)?
During an economic recession, which of the following is true about the purchase of durable products?
During an economic recession, which of the following is true about the purchase of durable products?
Which of the following is NOT a type of primary data collection method mentioned in the text?
Which of the following is NOT a type of primary data collection method mentioned in the text?
Which of the following is a key characteristic of the 'Reasoning' problem-solving mode in Marketing Management Support Systems (MMSS)?
Which of the following is a key characteristic of the 'Reasoning' problem-solving mode in Marketing Management Support Systems (MMSS)?
What is the recommended approach for obtaining and using data according to the text?
What is the recommended approach for obtaining and using data according to the text?
