Podcast
Questions and Answers
What is market saturation and how can it affect a company's growth?
What is market saturation and how can it affect a company's growth?
Market saturation happens when a company produces maximum output goods and services assuming constant demand. It can limit profitability and growth, affect a company’s ability to attract the attention of customers, loyalty, and business.
What are some causes of market saturation?
What are some causes of market saturation?
Causes of market saturation include macroeconomic causes such as entire demand already being met, microeconomic causes such as the entire absence of the market for a product, and innovation when new products are launched previous versions of products may start declining.
What are some strategies that companies can use to overcome market saturation?
What are some strategies that companies can use to overcome market saturation?
To overcome market saturation, companies can analyze competitors, make a niche market, charge effective prices, implement product marketing, innovate and diversify, offer customer services, and offer new products to consumers.
