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Questions and Answers
Market research is an important component of business strategy.
Market research is an important component of business strategy.
True (A)
Market research only includes quantitative techniques.
Market research only includes quantitative techniques.
False (B)
Marketing research and market research are the same thing.
Marketing research and market research are the same thing.
True (A)
Market research helps identify the needs of the market.
Market research helps identify the needs of the market.
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Market research is a systematic gathering and interpretation of information.
Market research is a systematic gathering and interpretation of information.
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