Market Research Quiz
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Questions and Answers

Which of the following is an example of primary research?

  • Focus groups (correct)
  • Academic articles
  • Infographics
  • White papers
  • What type of research uses data and statistics?

  • Secondary research
  • Qualitative research
  • Quantitative research (correct)
  • Primary research
  • Which type of research provides insights into customer feelings and thoughts?

  • Secondary research
  • Quantitative research
  • Qualitative research (correct)
  • Primary research
  • What does market research help to reduce?

    <p>Risks</p> Signup and view all the answers

    What kind of information should businesses gather to better understand their target audience?

    <p>Demographic information</p> Signup and view all the answers

    What are the main types of market research mentioned in the text?

    <p>Primary research and secondary research</p> Signup and view all the answers

    What does market research blend to confirm and improve a business idea?

    <p>Consumer behavior and economic trends</p> Signup and view all the answers

    What does qualitative research provide insights into?

    <p>How customers feel and think</p> Signup and view all the answers

    What does quantitative research use to gather information?

    <p>Data and statistics</p> Signup and view all the answers

    Why is it crucial to understand the consumer base from the outset?

    <p>To reduce risks</p> Signup and view all the answers

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