Market Research Quiz
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Questions and Answers

Which of the following is an example of primary research?

  • Focus groups (correct)
  • Academic articles
  • Infographics
  • White papers

What type of research uses data and statistics?

  • Secondary research
  • Qualitative research
  • Quantitative research (correct)
  • Primary research

Which type of research provides insights into customer feelings and thoughts?

  • Secondary research
  • Quantitative research
  • Qualitative research (correct)
  • Primary research

What does market research help to reduce?

<p>Risks (C)</p> Signup and view all the answers

What kind of information should businesses gather to better understand their target audience?

<p>Demographic information (B)</p> Signup and view all the answers

What are the main types of market research mentioned in the text?

<p>Primary research and secondary research (D)</p> Signup and view all the answers

What does market research blend to confirm and improve a business idea?

<p>Consumer behavior and economic trends (B)</p> Signup and view all the answers

What does qualitative research provide insights into?

<p>How customers feel and think (D)</p> Signup and view all the answers

What does quantitative research use to gather information?

<p>Data and statistics (D)</p> Signup and view all the answers

Why is it crucial to understand the consumer base from the outset?

<p>To reduce risks (D)</p> Signup and view all the answers

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