Market Research Quiz

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App

Questions and Answers

Which of the following is an example of primary research?

  • Focus groups (correct)
  • Academic articles
  • Infographics
  • White papers

What type of research uses data and statistics?

  • Secondary research
  • Qualitative research
  • Quantitative research (correct)
  • Primary research

Which type of research provides insights into customer feelings and thoughts?

  • Secondary research
  • Quantitative research
  • Qualitative research (correct)
  • Primary research

What does market research help to reduce?

<p>Risks (C)</p> Signup and view all the answers

What kind of information should businesses gather to better understand their target audience?

<p>Demographic information (B)</p> Signup and view all the answers

What are the main types of market research mentioned in the text?

<p>Primary research and secondary research (D)</p> Signup and view all the answers

What does market research blend to confirm and improve a business idea?

<p>Consumer behavior and economic trends (B)</p> Signup and view all the answers

What does qualitative research provide insights into?

<p>How customers feel and think (D)</p> Signup and view all the answers

What does quantitative research use to gather information?

<p>Data and statistics (D)</p> Signup and view all the answers

Why is it crucial to understand the consumer base from the outset?

<p>To reduce risks (D)</p> Signup and view all the answers

Flashcards are hidden until you start studying

More Like This

The Ultimate Market Research Quiz
10 questions
International Market Research Quiz
48 questions
Use Quizgecko on...
Browser
Browser